Zyxware Technologies Hiring for Digital Marketing Manager Job at Thiruvananthapuram Full Time

Objective:

• Generate sales qualified leads from the target segment as per the targets set by the organization in discussion with the digital marketing manager.
• Set up systems and processes and automation programmes to build a robust opportunity pipeline for the services offered by Zyxware Technologies and generate a steady pipeline of enquiries in 6 months time. We expect 15-20 enquiries per month from www.zyxware.com through the digital marketing initiatives..
• Create a digital marketing program with an equal focus on paid and organic models for driving inbound leads and nurturing them.
• Infusing sustainability and repeatability in demand generation programs for Zyxware.

Deliverables:

• To support our objectives, build, maintain and operate the Martech stack which would
  • Serve as a proof of concept for our marketing operations offering.
    • Operation guidelines
    • Templates to capture digital marketing requirements – Campaign briefs, Ideal customer profile, Campaign Calendar, Content calendar etc.
  • Used to track, monitor, measure, and optimize marketing outcomes.
    • Data capture – Identify and implement required data capturing mechanisms to track the campaigns.
    • Reporting templates – Campaign tracker, reports in HubSpot, google analytics and data studio.
• Detailed digital marketing plan for 6 months with a monthly breakdown of targets and outcomes.
• Define the digital marketing campaigns required and create a campaign calendar for the campaigns planned.

• Identify the channels and topics for marketing content and create a marketing content calendar for a 6 months period.
• Build the target persona and database of decision-makers from the target segment using marketing campaigns.
• Use HubSpot and Mautic to implement marketing automation workflows to retarget and nurture the contacts.
• Identify, create and publish lead magnets, landing pages and email templates with variants and proper measurement systems to optimize the lead generation and nurturing process.
• Create reports which can be used to monitor the progress of the campaigns and measure the success of the programmes we execute. The reports and the insights generated can be used to optimize the campaigns.

Roles and Responsibilities:

• Single point of responsibility for global marketing activity at the company
• Setting marketing objectives and developing a strategy for the company
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Establishing a best in class process for marketing with a strong digital flavour in cooperation with other teams
• Build a scalable marketing organisation to serve our three geographies with high-quality measurement systems in place
• Provide inputs for growth strategies of the organisation
• Planning marketing calendar and executing as per calendar covering events, web, email and social media as channels
• Work closely with the sales team to plan, organise and operate sales campaign