Carrying out keyword research using software such as Moz to optimize web content
Tracking metrics such as organic traffic, conversion rates, and time spent on the page using platforms such as Google Analytics monitoring and reporting on search trends and SEO performance
Analyzing websites and social media pages to make recommendations for improvement
Performing competitor analysis to identify content gaps and areas for improvement in website design
Staying up to date with new SEO, social media, and digital marketing industry trends, tools, and practices, which are constantly changing using Excel spreadsheets to compile reports
Implementing link-building strategies
Making suggestions for SEO-friendly content creation
Providing keyword insights and SEO advice for other teams within the organization