Vodafone Idea Hiring for AGM Product Marketing at Mumbai, Maharashtra Full Time

Location:
Mumbai, IN

Function: Marketing/Digital

About:
Role

Product Management

Job Level/ Designation

Assistant General Manager / M2

Function / Department

Marketing

Location

Mumbai

Job Purpose

Product management to drive the key business KPIs for Vi Movies and TV (Video and Audio offerings)

Aligning to meet business KPIs like increasing active user base, improved content consumption, building loyal base, achieving revenue targets

Drive the product development sprints by working with cross functional teams

Key Result Areas/Accountabilities

Drive Key metrics of app performance – Active users, usage, uptime, MOU, time spent on the app, app rating.

Work with internal and external stakeholders in framing and implementing an optimized UI/UX, product features and owning the product road map.

Evaluate systems, design solutions, and work with the engineering team and external platform partners to implement solutions from a consumer point of view.

On an ongoing basis, initiate and prioritize projects and assist in determining the best implementation methods- 3rd partner OTT app integration solution

Manage all the initiatives of the app including Video, Short format content and music integrations

Define analytics events to measure the success of features delivered

Experience in managing video and music services (Streaming, AVOD/SVOD, DRM, digital advertising etc.) across screens and can deliver under pressure/short timeline.

Manage CLM (Customer lifecycle management) – inception to consumption and then converting into subscriber with 3rd party solutions, campaigns, etc.

Core Competencies, Knowledge, Experience

Own all aspects of the product excellence from concept to driving it through development, acceptance, adoption and iterative changes

Should be able to come up with innovative product features to meet the KPIs, find unique solutions to problems, execute competitive benchmarking

Should be comfortable with technologies used in the content streaming universe for video and audio offerings

Should have a deep understanding of mobile (Android, iOS, Windows) and web platforms like PWA.

Basic knowhow of various 3rd party systems for analytics (GA, Adobe, Appsflyer, etc.) and engagement tools like Clevertap, Moengage etc.

Must have technical / professional qualifications

An engineer (BE/ B.Tech) with software development back ground [MBA graduate would be a plus] who can relate to business and customer problems

OTT/ Digital experience is a pre requisite

Should be comfortable with Microsoft excel and PowerPoint presentation

3 years -3.5 Years experince