What will you do?
Are you prepared to be at the forefront of a dynamic business unit’s evolution? As a Senior Marketing Associate (CRM) at Urban Company, you’ll assume a central role in sculpting and implementing the Customer Lifecycle Management (CLM) strategy for the UC app. Your contributions will be instrumental in fostering user retention and fueling growth, thereby enhancing the overall business value across all UC categories.
Here’s a glimpse of your responsibilities:
User Resurrection – Dormant User Re-Engagement:
Preventing User Churn – Implement Proactive Retention Measures:
Promoting Cross-Selling – Foster New Category Adoption:
Driving First-Time Purchases – Initiating User Action:
Encouraging Up-Selling – Maximising Value Growth:
On a typical day, the incumbent responsible for driving the aforementioned objectives would engage in the following tasks/processes:
Who should apply?
What can you expect?