Treebo Hotels Looking for Email Marketing Specialist at Bangalore Urban, Karnataka, India Full Time

Please note candidates with relevant experience will be considered.

Key Responsibilities

• Driving repeat transactions
• Designing and executing nurturing campaigns for loyal customers.
• Able to maintain good domain reputation and ensure good inbox delivery rate and low unsubscribe rate
• Should be good with analytics and tracking data granularly
• Identify target audience and grow email lists
• Define multiple customer journeys for various categories and customer segments
• Proofread emails for clarity, grammar, and its compliance to briefs
• Ensure mobile-friendly email templates
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create and secure email databases
• Customer segmentation based on behavior and demographics
• Should be able to plan ahead and optimize campaign communication on the fly based on regular analysis
• Good research on current Trends and moment marketing opportunities

Requirements

• Hands-on experience with tools like Moengage or Webengage or Netcore etc.
• Min 1 year of experience in end-to-end email marketing and domain reputation management
• Knowledge on web analytical tools like Google Analytics
• Basic knowledge on Excel or Google sheets
• Basic Knowledge of HTML is a plus
• Ability to analyze data and provide evidence-based recommendations
• Proved results of business or revenue growth from email marketing/ marketing communication
• Sense of ownership and pride in your performance and its impact on the company’s success