Develop and execute successful SEO strategies
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages and paid search copy
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings and other SEO aspects
Optimizing pages for desktop, tablet, and mobile use.
Developing link-building strategies.
Managing paid search campaigns.
Keeping up to date with new trends and best SEO practices.