Job Responsibilty
Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals. As a Senior Marketing Data Analyst, you’ll take the lead as you play a vital role in below roles and responsibilities
Design and pilot campaign segments based on the business need to enhance the quality of guestlist and curate it specifically for a given campaign.
Develop subject matter expertise on guest segmentation and targeting
Work closely with the Lead in campaign projects, execution of tasks, and prioritization of
incoming work.
Drive issue resolution with Campaign team, External partners and key business stakeholders.
Effectively collaborate with engineering, Analytics and the business teams.
Effectively communicate campaign progress, issues and challenges throughout the campaign life-cycle and post production.
Perform campaign analysis to help business teams understand the effectiveness of the
campaigns and take right decisions.
Perform Data Analysis – Extraction, manipulation and summarization – of Campaigns, Offers,
and Marketing Channels
Provide/Share post campaign analysis through reporting tools.
Demonstrate curiosity to elevate the analysis projects to provide complete story to the clients.
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Requirements
Bachelor’s degree, preferably in IT or other analytic discipline, or equivalent experience
(Computer Science/ Engineering)
Minimum of 3-5 years’ experience overall and experience in Campaign Management and
proficient with industry wide campaign tools
Knowledge and experience using big data technologies like Hadoop, Hive Etc.
Extensive experience using Sequel Queries and Data visualization / reporting tools
Experience in Business Analytics and Reporting / Story Telling
Good with both written and oral communication
Benefits
Eligible team members will receive market competitive package including competitive pay, health, accidental and life insurance coverage, gratuity and provident fund, training and development and other perks and benefits. Target is an Equal Employment Opportunity Employer and is a drug-free workplace.
About Target®
Expect the Best. At Target, we have a vision: to become the best – the best culture and brand, the best place for growth and the company with the best reputation. We offer an inclusive, collaborative and energetic work environment that rewards those who perform. We deliver engaging, innovative and on-trend experiences for our team members and our guests. We invest in our team members’ futures by developing leaders and providing a breadth of opportunities for professional development. It takes the best to become the best, and we are committed to building a team that does the right thing for our guests, shareholders, team members and communities.
Minneapolis-based Target Corporation serves guests at stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education®.
Qualifications: