Syngenta Role Profile
Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while looking after the planet. We seek to improve the sustainability, quality, and safety of agriculture with elite science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries, we are working to transform how crops are grown. Through partnerships, teamwork, and The Good Growth Plan we are committed to improving farm efficiency, rescuing land from degradation, improving biodiversity, and revitalizing rural communities. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter & LinkedIn at https://twitter.com/SyngentaAPAC and https://www.linkedin.com/company/syngenta/
Role title: Business Manager – Veg (Gujarat)
Reports to the role: Division Manager
Primary owner of liquidation and collections in Division
Focus on the required demand generation activity with farmers for the growth of revenue from the sales region.
Lead team of Territory Managers
Plan, execute and supervise demand generation activities to dive liquidation
Target achievement (value, volume), timely collections
Handle channel inventory
Phasing, FIFO, Forecasting
Build and develop relationships with key channel partners
Identify the right target segments and focus on the grower value propositions which are supported by the required marketing promotional activities.
Empower and mentor team members
Managed cross-functional stakeholder relationships
For seamless operations and support LTO
Business accountabilities at the sales region Level.
Build and Execute the Sales plan and modus operandi to deliver the sales target for the responsible geography.
Execute a plan for the growth of the responsible geography, increase market share, and lead growth.
Ensure that the right people are available to deliver the business aspiration. Have a fully motivated, engaged, and energized workforce.
Support the Division Managers in improving business contribution and profitable growth through a mechanism of better forecasting and reduced day sales outstanding.
Deliver a strong channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success.
Ensure demand generation through FTPs, Farm Days, etc.
Manage relationships with cross-functional teams for support – finance, supply, HR, marketing, etc.
Any other responsibilities as assigned by a senior manager from time to time including Country/Division projects.
Knowledge, experience & capabilities
Agriculture Graduate / Post Graduate
Grower behavior and agro-business trends in the region
Channel structures and behavior
Sales and Marketing principles
Track record in front line sales ~ 5-7 years
Shown leadership skills and line management experience
Consistent track record in being a good great teammate and team leadership skills
Strong ability to understand customer needs, structure, and business drivers
Critical technical, professional, and personal capabilities
Sales communications and interpersonal relationship
Basic Sales and Marketing discipline
Leads distribution channels effectively, understand channel structure and dynamics
Understands customer needs, market dynamics, and driven environment
People management and Mentor skills
Energetic personality and team orientation
Critical leadership capabilities
Sets results-oriented strategic goals
Communicates with impact
Leads change and hold ambiguity
Builds a culture of innovation
Focuses on customers
Manages for performance
Develops people, organization, and self
Collaborates across boundaries
Critical success factors & key challenges
Revenue and market share growth
On-time collections record
Inventory levels at C & F
Identification of target segments and delivery of focused grower value propositions
Distribution coverage targets
Sales team management and capability development
Academic Qualification: Graduate / Post Graduate in Agriculture
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
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