Stripe Looking for Regional Product Marketing Manager, India at Bengaluru, Karnataka, India Full Time

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About The Team

Help define and amplify the Stripe story and connect our products with our users.

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

What you’ll do

As a regional product marketer and early member of our marketing team for India, you will champion the needs of our users in India and help to define and develop a strong, trusted brand in the market. You will connect the dots between product, sales, and marketing to enable our growth while delivering successful user outcomes.

• Lead the delivery of our product marketing priorities across sales and marketing to drive our growth with businesses from India.
• Be a subject matter expert in the needs of our current and prospective target users through user research, competitive landscape understanding, and deep product understanding.
• Develop, deploy and maintain tailored value propositions and narrative messaging that resonates with local users to be used in creating marketing content, campaigns, and sales collateral in local language.
• Drive high-quality launches and adoption of products by working closely with a range of cross-functional teams including, but not limited to, product, sales, engineering, marketing, design, communications, and partnerships.
• Enable the efficiency and productivity of our sellers in the region through knowledge transfers on products and solutions, market-specific content and tools, and support in field deployment.
• Monitor key business indicators around product adoption, usage, satisfaction to identify blockers and solutions to optimize our growth funnel in the market.
• Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.

Who you are

• A strong communicator in written and spoken English — confident in engaging and influencing senior leadership stakeholders internally and externally.
• 8+ years of experience in B2B technology marketing and/or sales — prior product marketing experience is a plus.
• Resilient and adaptable to change — comfortable working on a fast-growing, complex and sophisticated market while navigating an evolving regulatory environment.
• Proven track record in a global tech company ideally in the financial services industry.
• Focused on results — balancing customer needs and business goals to propose ambitious growth strategies.
• Good leadership and influencing skills; able to drive cross-functional alignment and progress towards impactful outcomes with limited resources
• This role will require some domestic and international business travel.

In-office expectations

Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in our Bucharest, Romania site have an 80% in-office expectation, and those in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible.

Pay and benefits

Stripe does not yet include pay ranges in job postings in every country. Stripe strongly values pay transparency and is working toward pay transparency globally.