Solis Technology Pvt Ltd Looking for Digital Marketing Expert at Gurgaon, Haryana Full Time

Digital Marketing Expert:

A Digital Marketing Expert is responsible for developing and implementing online marketing strategies to promote products, services, or brands on the internet. Their role is crucial in today’s digital age as businesses seek to establish a strong online presence and reach their target audience effectively. Below is a comprehensive job description for a digital marketing expert:

JOB Title: Digital Marketing Expert

Budget: Upto 50K

Job Description:

1. Strategy Development:

· Develop and execute digital marketing strategies that align with the company’s overall goals and objectives.

· Conduct market research and competitor analysis to identify opportunities and threats.

· Define target audiences and create buyer personas for marketing campaigns.

2. Content Marketing:

· Create and manage content marketing strategies, including blog posts, articles, infographics, videos, and more.

· Optimize content for search engines (SEO) and ensure it resonates with the target audience.

3. Social Media Management:

· Manage social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn) to build and engage the online community.

· Develop content calendars and schedule posts for consistent brand messaging.

· Monitor and respond to social media comments, messages, and mentions.

4. Paid Advertising:

· Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other advertising networks.

· Monitor and optimize ad campaigns to ensure a positive return on investment (ROI).

5. Email Marketing:

· Create and manage email marketing campaigns, including newsletters and automated drip campaigns.

· Segment email lists and A/B test campaigns to improve email performance.

6. SEO (Search Engine Optimization):

· Optimize website content and structure for search engines to improve organic search rankings.

· Conduct keyword research and monitor website traffic and search engine rankings.

7. Analytics and ing:

· Use web analytics tools (e.g., Google Analytics) to track and on the performance of digital marketing efforts.

· Provide insights and recommendations for continuous improvement.

8. Conversion Rate Optimization (CRO):

· Analyze user behavior and website performance to identify opportunities for improving conversion rates.

· Implement A/B tests and other strategies to increase conversion rates.

9. Online Reputation Management:

· Monitor online reviews and address customer feedback to maintain a positive brand image.

· Handle crises and negative publicity effectively.

10. Budget Management:

· Create and manage budgets for digital marketing campaigns and allocate resources effectively.

11. Stay Current with Industry Trends:

· Keep up-to-date with the latest trends, tools, and technologies in digital marketing.

12. Develop Visual Assets for Digital Campaigns:

· Some digital marketing specialists work alongside graphic designers who support their marketing campaigns by creating visual assets, but most are expected to perform this work themselves.

· The best digital marketing specialists have advanced knowledge of graphical tools like Adobe Illustrator and can use them to develop assets for display advertising, email marketing campaigns, or infographic marketing.

13. Monitor & Optimize Marketing Campaigns:

· As a digital marketing specialist, you will be expected to monitor the performance of your marketing campaigns and optimize them over time. You will use data analytics software tools like Google Analytics to understand how your web traffic is being generated and identify the best opportunities to advance business goals like generating brand awareness or increasing conversions. You will use visual design skillsin combination with conversion rate optimization (CRO) software to improve the performance of landing pages and drive conversions.

· The 10 skills listed below cover the most important technical competencies for a successful digital marketing specialist:

· Search engine optimization (SEO) – Digital marketing specialists must possess advanced knowledge of SEO and the ability to create and effectively manage organic search campaigns.

· Pay-per-click Advertising (PPC) – Digital marketing specialists are expected to deliver profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising.

· Conversion Rate Optimization (CRO) – Digital marketing specialists use CRO to optimize their marketing funnels and improve landing page conversion rates. CRO is an essential skill for improving campaign performance and ensuring overall profitability.

· Data Analysis – Digital marketing specialists use data analytics to measure, analyze, and on campaign performance. Analytics skills are crucial for developing accurate insights and making data-driven marketing decisions.

· Email Marketing – Digital marketers design email marketing campaigns, then support them by writing newsletters and lead nurturing emails that keep prospects engaged until they are prepared to buy.

· Social Media Marketing – Digital marketing specialists are expected to be experts in growing high-quality followers and building engagement across the four main social channels: Facebook, Instagram, Twitter, and LinkedIn.

· Content Marketing – Digital marketing specialists should be familiar with the process of content marketing and how to create content that is memorable, shareable, useful, and drives genuine engagement from interested audiences.

· Digital PR – Digital PR is an area of marketing that focuses on developing and increasing online presence through high-quality backlink generation, press releases, guest posting, and other initiatives that elevate status and brand exposure online. Digital marketing specialists are expected to promote their organizations using Digital PR tactics and methods.

· Website CMS – To fulfill their website administration and content publishing responsibilities, digital marketing specialists should be experts in website content management systems – especially WordPress, the CMS used by nearly a third of all websites.

· HTML & CSS – HTML and CSS are mark-up languages used to format the content that appears on a web page. Digital marketing specialists who understand HTML and CSS are extra valuable —they can make changes to a website, customize and perform content experiments, and design landing pages on their own.

Qualifications:

· Bachelor’s degree in marketing, business, or a related field (a master’s degree may be preferred).

· Proven experience in digital marketing, with a strong portfolio of successful campaigns.

· Proficiency in digital marketing tools and platforms.

· Strong analytical and problem-solving skills.

· Excellent written and verbal communication skills.

· Ability to work in a fast-paced and dynamic environment.

· Certifications in digital marketing, such as Google Ads, Google Analytics, or HubSpot, may be a plus.

Conclusion:

A digital marketing expert plays a critical role in helping businesses leverage the power of the internet to reach and engage with their target audience. They are responsible for planning and executing a wide range of online marketing activities, using various strategies and tools to achieve the company’s marketing goals. Their work directly impacts brand visibility, lead generation, and revenue growth.

Job Type: Full-time

Salary: ₹25,000.00 – ₹50,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Preferred)

Speak with the employer
+91 9319689202