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Job Description
:
Manage corporate blog & social media content strategy.
Create an integrated strategy around various types of contents such as guidebooks, look book, product descriptions, infographics, articles, style help / tips, beauty videos, editorials to help customers make faster buying decisions.
Build affiliate network of shopping concierges, personal shoppers.
Writing both long form content (blogs, emails, white papers, PR, stories etc.) and short form content (headlines, taglines, short descriptions, summary).
Generating ideas for blogs for Style Hub, Shoppers Stop online content destination.
Editing blogs for Style Hub.
Proofreading all blogs and verifying facts using various reference sources before publishing.
Meeting content deadlines.
To communicate Shoppers, Stop brand voice with clarity, consistency and creativity to a growing audience of beauty, fashion and lifestyle followers.
Work across departments to manage and fulfill projects with various outputs and deadlines.
Work will cover Copywriting, Advertising, Copy Editing, Proofreading, Creative Writing and Content Writing
Collaborate extensively with the digital marketing, brand marketing, loyalty, public relations, communications, customer service, IT and human resource teams.
Is also very much in tune with technology, technological advancements, and current affairs and ensures that the whole content department is up to date for production of relevant and relatable content.
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
Development of editorial governance so content is consistent with our brand voice, style and tone.