Shoppers Stop Looking for Retention Marketing Manager at Mumbai Metropolitan Region Full Time

App Marketing:

• Customer retention & engagement Marketing
• Running Digital Campaigns on the App (CPI/ CPR/ CPT) to get maximum revenue on through Mobile App.
• Knowledge of integration of App analytics tools (apps flyer & others) to capture app data and evaluate performance.
• Knowledge of mapping App data with analytics systems (Google analytics, Adobe Marketing Optimization) to track overall performance and channel contribution.
• Integrating different notification, marketing partners to introduce new channels of communication, and marketing to create multiple touchpoints for tapping the user.
• Knowledge of AdWords & Facebook Business Suite to track the performance of Digital campaigns for App promotion.

Email Marketing

• Planning & tracking overall email activity for customers, leads & triggered mailers. Knowledge of tracking parameters (open rate, CTR, conversions) with an ability to manage databases and an understanding of email marketing metrics.
• Should be able to come up with innovative ideas for campaigns on emails to derive maximum ROI from Emailers.

Communication:

• Excellent command over the language and good communication skills to manage & curate content for internal and external communication.