Mohali
Job description
We are looking for a creative and results-driven Social Media Expert to join our marketing team. As a Social Media Expert, you will be responsible for developing and executing social media strategies to increase brand awareness, engage with our target audience, and drive traffic and conversions on our digital platforms.
Key Responsibilities :
Develop and implement comprehensive social media strategies to achieve marketing goals and objectives.
Manage and maintain the company’s presence on various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and others.
Create and curate engaging and shareable content, including text, image, and video, that aligns with the company’s brand and messaging.
Monitor social media trends, industry news, and competitor activity to identify opportunities and stay ahead of the curve.
Engage with followers, respond to comments and messages, and foster a sense of community around the brand.
Plan and execute paid social media advertising campaigns, including budget allocation, targeting, and performance analysis.
Track and analyze key performance indicators (KPIs) to measure the success of social media efforts, and adjust strategies as needed.
Collaborate with other marketing team members to integrate social media into broader marketing campaigns.
Stay informed about changes in social media algorithms, best practices, and emerging platforms.
Generate regular s on social media performance and present findings and recommendations to management.