Job Responsibilty
This Position is based in Delhi
Role Responsibilities:
Clinical value markers opportunity assessment in base city for key hospitals
Own relationships with specific set of KOLs across India, engage them with the help of marketing and sales teams, visit clinical KOLs on a regular basis for commercialization discussions
Ensure follow-up and closure of commercial discussions with clinical KOLs in collaboration with lab and Roche sales team
Implement clinical marketing strategies and programs to drive procedure adoption for prioritized disease area markers by target hospitals
Develop and scale best-in-class marketing assets, programs and standards to promote the clinical value of Roche to clinicians across multiple specialties.
The individual is expected to establish strong relationships with key clinicians in the healthcare arena including medical practitioners and executives of hospitals and healthcare groups, drive and grow adoption of new biomarkers for greater patient value
The individual is expected to operate in a fast-paced environment as a clinical expert leading programs, tool creation and clinical marketing strategy.
Build clinical marketing scale by implementing global marketing best practices around marketing collateral development, KOL development, expert group panels etc.
Build these high impact sales enablement assets such as presentations, brochures, videos and handouts.
Collaborate with Product Managers in developing the consolidated customer-centric & disease-centric medical value sales dossiers, alliance value-add kits and competition rebuttals
Designing market research projects to assess attitudes from “multi-stakeholder customer accounts” as one entity
Responsible for development and execution of marketing / sales promotional campaigns for channel partners, hospitals and labs marketing departments
Development of co-branded promotional and educational material for customers
Developing specialized platforms for underserved customer segments in order to raise overall account loyalty for Roche diagnostics products
Acting as point of first reference, working collaboratively and proactively with colleagues in sales and supporting them to handle proper sales arguments in the competitive environment
Collaborate with the other members of the marketing team, Business Area in order to ensure effective/efficient business process and success.
Develop relationship with corresponding hospitals and lab managements to facilitate commercialization
Conducting User Meets and innovative clinical customer engagement activities including RTMs and EGMs
Ability to travel – Up to 60%
To ensure the achievement of business targets in geographic area through effective planning and implementing of sales and marketing strategies
To ensure compliance with Corporate, Regulatory and Quality Standards, Policies and Guidelines regarding products, procedures, operations and customer contact
Establish an environment and foundation for future sales growth and teach salespeople how to sell value and solutions to end customers
Maintain a productive working partnership with other functions including marketing, logistics, finance, HR, legal, IT and service
Prepare and submit accurate, meaningful, strategic and analytical reports as requested
Evaluate market trends and gather market and competitive information
Develop direct reports to continuously improve and take on additional responsibilities
Participate in relevant industry meetings and conferences as agreed with manager
Own relationships with specific set of KOLs across India, engage them with the help of marketing and sales teams, visit clinical KOLs on a regular basis for commercialization discussions
Ensure follow-up and closure of commercial discussions with clinical KOLs
Collaborate with Product Managers in developing the consolidated customer-centric & disease-centric medical value sales dossiers, alliance value-add kits and competition rebuttals
Designing market research projects to assess attitudes from “multi-stakeholder customer accounts” as one entity
Responsible for development and execution of marketing / sales promotional campaigns for channel partners, hospitals and labs marketing departments
Development of co-branded promotional and educational material for customers
Developing specialized platforms for underserved customer segments in order to raise overall account loyalty for Roche diagnostics products
Acting as point of first reference, working collaboratively and proactively with colleagues in sales and supporting them to handle proper sales arguments in the competitive environment
Collaborate with the other members of the marketing team, Business Area in order to ensure effective/efficient business process and success.
Develop relationship with corresponding hospitals and lab managements to facilitate commercialization
Conducting User Meets and innovative clinical customer engagement activities including RTMs and EGMs
Ensure alignment of organization’s strategies with the long term strategies of the large customers for bringing in a win-win sustainable growth
Who You Are:
You will have a successful and considerable proven track record in leading people, preferably acquired in the healthcare industry. To be considered for this role, you will need a Degree educated or equivalent in engineering, scientific or related field and to evidence your success in service delivery; a proven track record of developing strong relationships with key stakeholders to the highest decision making level leading to successful business outcomes. A strategic thinker with an entrepreneurial spirit and the ability to prioritize and deliver, you can drive change and adoption of new concepts.
With confidence and passion, you will have excellent written and verbal communication skills, and be able to communicate with maximum impact.
Resilient, tenacious, you strive under pressure, working effectively as part of a close-knit team in a fast-paced, time-sensitive environment with shifting priorities and multiple deadlines. With strong analytical skills, you are at ease working with technical and scientific information.
This position offers exposure to wider Roche organization at all levels and therefore you must have the qualities to make a positive, professional impact in a matrix environment and win the hearts and minds internally.
Mindset:
We@RocheDiagnostics is the mindset and culture we adopt to help achieve our vision and realize our strategy. The dimensions are:
We are passionate about our customers and patients
We radically simplify
We trust, collaborate & have fun
We ALL lead
We experiment & learn
As the Clinical Value Specialist at Roche Diagnostics India & NM, you will be expected to demonstrate We@RD dimensions and help evolve the functions culture beliefs as part of the India journey.
Experience required :
Minimum 6-8 years of relevant experience with a consistent record of high performance and results.
Preferred : Prior experience of working with clinicians across multiple specialties, esp. Women’s Health, Cardiologists, Oncologists, Gynecologists, Endocrinologists and Diabetologists
Links to browse
https://www.roche.com/
https://diagnostics.roche.com/in/en_gb/home.html
https://www.linkedin.com/company/roche-diagnostics-india/