Publicis Groupe Hiring for Director – Commerce_Publicis Global Delivery at Mumbai, Maharashtra Full Time

Job Responsibilty

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Job Description

Provide Account Business Leadership

Build a successful client specific e-commerce strategy
Demonstrate thought leadership by developing and presenting client industry/market research findings, eCommerce search trends, eCommerce growth areas, new models to consider and relevant commerce case studies
Ensure client satisfaction at every stage of the client engagement.
Be the thought leader and solution expert for eCommerce.

Deliver on eCommerce Scope of Work

Define strategy and drive business growth of clients across 5-6 product categories including Fashion, Food, Sports, Home Decor, and Appliances etc.
Drive cataloguing, merchandising, product assortment and brand store improvements
Coordinate with clients on product pricing, inventory, weekly offers/ discounts, promotional strategies and actionable insights from weekly competition analysis. P&L responsibility with ownership to drive key business metrics (Conversion, GMV, ASP, Returns, Cancellations, Margins etc.).
Collaborate with the marketing team to define client-specific strategies and prioritize campaigns across various marketing channels (SEM, e-mailer, affiliate etc.)
Create, manage and optimize client’s product listing across marketplaces and DTC
Coordinate marketing including promotional opportunities, pricing optimization and content creation.
P&L responsibility for growing the client’s business
Build processes, business reporting, calendars to communicate merchandising & promotional plans
With the direct or indirect team, ensure all deliverables within the eCommerce SOW (marketplaces, e-retailer websites and DTC) agreed with the client are completed
Identify product, service or issues, and resolve them accordingly
Develop a yearly plan and accelerate strategy for growing the eCommerce business
Ensure and build on the SOW which includes working with counterparts across the business (both internal and external stakeholders)
Work with other teams to upskill and productize offering

Deliverables include but are not limited to:
Develop go to market strategy from client perspective.
Develop all business planning frameworks and define rules of engagement with marketplaces
eCommerce education within the client organizations
Manage client expectations and grow product offering through out of scope work
Develop content strategy in accordance with established brand and commerce guidelines.
Develop other value addons (rating and reviews, business intelligence, etc.)

Ensure Client Satisfaction:
Establish/grow senior relationships specifically the Client eCommerce, Brand/Category and Digital Marketing leadership teams
Mentor brand teams, ensuring soft and hard skills development
Lead senior level client meetings and attend regular client status meetings as appropriate
Establish and maintain a management framework that allows for visibility into account team performance on client(s)
Ensure holistic search & eCommerce media strategies which include eCommerce objectives and strategy