BUSINESS: Piramal Consumer Products Division
JOB OVERVIEW: The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development.
QUALIFICATION: MBA in Marketing (Premium Institute preferred)
EXPERIENCE:
• 2 to 5 years of total work experience in OTC/fmcg sector
• Should have exposure to NPD, activations, media planning, digital Campaigns
• Should have exposure to consumer Communications
• Analytical skills
• Leadership and planning ability
• Communication and presentation skills
Key Roles/Responsibilities:
Develop and implement Marketing plans
Generate Market Insights