PepsiCo Hiring for Brand Manager- Slice and Tropicana Activation Job at Gurgaon Full Time

• Support Brand Manager- Equity, Juices Portfolio (Slice, Tropicana & Nimbooz) by providing strong activation support around key campaigns and leveraging aspirational brand assets and platforms. Support Innovations on Juices and Juice based drink portfolio
• Support Category Lead, Juices in building a profitable and scale juice business in India & executing the Category Strategy and innovation calendar

Responsibilities

• Activate to support brand ambition on the Juice portfolio and partner with Brand Manager (Equity) on Slice and Tropicana
• Assist identified key campaigns with 360 activations of scale through non-media interventions
• Independent responsibility for building activation and running the innovation calendar on the juice portfolio
• Lead activation of channels through specific programs to unlock for brand volumes.

This role will additionally support in

• Lead Juices and Juice based category on end to end activation
• Lead stage-gate process for the innovations on the category
• Ensure successful development & launch of innovation projects in India, as identified in SBP including global innovation projects
• Translate SBP project vision to feasible AOP deliverables
• Lead cross-functional development, project management & commercialization from insights to in-market for identified SBP / AOP projects
• Ensure alignment with relevant category brand marketing leads for launch within relevant brand guard-rails

Qualifications

Tier 1 MBA graduate with 5-6 years overall experience in sales/marketing of a FMCG segment.
Preferably 2-3 years of experience in sales and 2-3 years of experience in marketing.

• 2-3 years of Brand marketing knowledge, & activation expertise
• Strong influencing skills to push activation agenda on-ground
• Attention to detail & strong project management skills
• Strong collaboration skills to partner with brand leaders and commercial teams