Oracle Hiring for Digital Marketing Specialist 1 at Bengaluru, Karnataka Full Time

Responsible for digital marketing of products or services in support of Oracle’s demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Provides support to digital marketing activities that optimize the online user experience, increase marketing effectiveness. Assists on creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Assists with conducting basic application of statistics-based market intelligence to business issues. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles.

Work involves some problem solving with assistance and guidance in understanding and applying company policies and procedures. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.