Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey. Our work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment driven approach to all marketing activities from messaging and positioning to strategy creation, execution and measurement. We succeed through the development of data & insight led strategies, innovative ideas, creativity along with exceptional execution and continual optimization.
Global Marketing Operations & Project Excellence Team
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