Determine customers’ needs and desires by research needed to obtain market information
Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Assess market competition
Provide source data for product line communications by defining product marketing communication objectives
Obtain product market share by working with sales team to develop product sales strategies
Preparing short-term and long-term product sales forecasts and special reports and analysis
Analyzing proposed product requirements and product development programs; preparing RoI analysis; establishing time schedules with engineering and manufacturing
Developing time-integrated plans with sales, advertising, and production
Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Contribute to team effort by accomplishing related results as needed