Mutual Mobile Hiring for Email Marketing Specialist Job at Hyderābād Full Time

We are looking for a talented Email Marketing Specialist to take the lead in our email marketing efforts. Your main duties include running email marketing campaigns end-to-end, managing email databases, and creating email sequences.
If you’re interested in technology and can generate innovative ideas to increase sales, we would like to meet you. As an Email Marketing Specialist, your role is to reach prospective customers and customers through email campaigns and inform them about our services and client success stories.
Ultimately, you should be able to promote our brand and ensure our customers and prospects stay in touch with us.
Your pay will be above the market standard in the range between ₹40,000 and ₹51,000. Additionally, it will be coupled with incentives ranging up to 1% of the value of the deal closures attributed to your campaign.

• Salary range and job title may vary depending on experience and skillset.

*Submit your EFSET 50/IELTS score to get started with your application: https://airtable.com/shrZRBADIojBeZw46
*

• Your LinkedIn Profile will act as a resume. So keep your LinkedIn profile updated before starting the test. Without completing the pre-screening test and submitting a completely filled LinkedIn Profile, we won’t be able to process your application.

• If you have previously applied for the same role in the last 3 months and got rejected. Don’t re-apply for this job.

Requirements
What you’ll do

• Identify target audience and grow our email list
• Write clear, attractive copy with a distinct voice
• Design and implement direct email marketing campaigns
• Perform A/B testing between copies to optimize the open rates and conversion rates
• Collaborate with Design, Marketing, Sales, and Executive teams on large- and small-scale marketing projects (e.g. email campaigns and outreach campaigns)
• Proofread emails for clarity, grammar, and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization, and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

What you’ll need

• Graduated with Bachelor’s/Master’s Degree in B.A/B.Com/B.B.A/B.B.M/B.Sc/M.A/M.Com/M.B.A/M.Sc with disciplines (General, Communication, Marketing, Advertising, Journalism, Public Relations) are preferred.
• Proven work experience as an Email marketing specialist or Digital marketing specialist or Copywriter in B2B Technology service companies for at least 3 years.
• Proficiency in marketing automation technology and email marketing tools
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• Know how to write in a brand’s voice and tone.
• Follow the brand style guide.
• Use qualitative and quantitative analysis to guide content decisions.

Benefits

• Vacation & Paid Time Off
• Sick Leave
• Bereavement Leave
• Maternity & Paternity Leave
• Health Care & Insurance
• Work From Home*
• Training & Development
• Performance Bonus

Job Type: Full-time

Pay: ₹481,000.00 – ₹612,000.00 per year