Responsible for the definition and direction of a product or product family throughout all stages of the product life cycle (concept through end-of-life.). Works with product marketing and sales on the product launch and go to market strategy to ensure that the product is successful in the marketplace upon release. Continues to work with development, sales and product marketing to manage the product through its life cycle to ensure it meets established goals for revenue and customer satisfaction. Has comprehensive and diversified knowledge of methods and practices in broad areas of the customer’s industry. Acts as lead on projects that span multiple products. Recognized by internal and external customers as a leader in a variety of areas. Sought out by others to solve their most complex of problems.