Job Responsibilty
Build or/and maintain a strong customer insight driven loyalty function:
Build awareness and motivate staff and other functions around the loyalty program.Grow the member base for the loyalty program as well as ensuring activation of existing member base.Plan, implement and follow up on the local activity plan (based on the global activity plan) to secure a strong customer offering towards membersSync and coordinate all touchpoints with customers (store, owned channels, external media) including online.Use customer data and insights to improve the local activity plan.Collaborate and dialogue with the global Loyalty department as well as other central functions (example IT, Business Development)Understand the tools for driving the loyalty program (Adobe campaign, Tableau) and spread knowledge of customer insights in the organisationPlan and launch training for sales advisors, includes operational and technical.Secure routines for cash register together with local security and legal text for customers together with local legal/accounting.Keep customer service updated and set FAQ based on customer feedback from both channels.
Activate selling and support activities:
Plan and organise together with marketing in-store communication, both within the global campaigns and for local tactical needs.Long term: Collaborate and dialogue with the local Merch, online merch, Visual, Marketing and Communication teams to secure long term customer strategyShort term: Initiate and support tactical activities according to local selling situation as well as long term customer relationship.Secure member benefits long term. I.e. services, events, treatment, external collabs or special deals.
Budget and KPI’s:
Establish and follow up budget for loyalty programCommunicate and agree on the activity plan and budget with Marketing Manager.Communicate, coordinate and sync budget discussions with global loyalty team.Follow up on loyalty activities, including deals.Set yearly goal (KPI) local management team and global loyalty team. Also set and implement KPI’s with local area teams. Follow up KPI’s and share best practice.
Additional Information
This is a 1 year contract, post 1 year this contract will be terminated.Customer centricity coupled with inclusive, sustainable approach in our business purpose.Inspiring, clear communication to be able to build relationships globally and locally across functions and locations.Competent with data analysis and are proficient with excel.Courage to challenge and stand up for your ideas, high ethical standards and inspire these in others, leading by example.Creativity and drive constant improvements where you see possibilities and that you can switch seamlessly between strategic, long-term planning and operational, agile actions.