Majid Al Futtaim Looking for Manager – Digital Marketing at Gurugram, Haryana, India Full Time

Role Purpose:

The role holder will work closely with the Senior Manager – to set up, manage, and optimize SEO strategies for their respective country and/or region. The role holder will also analyze the performance of SEO initiatives and execute campaigns to improve search engine rankings, increase organic traffic, and maximize return on investment.

Role Details – Key Responsibilities and Accountabilities:

• Develop and implement SEO strategies to improve organic search performance, increase website traffic, and drive conversions.
• Conduct comprehensive keyword research and analysis to identify opportunities for content creation and website optimization.
• Optimize on-page elements such as meta tags, headings, URLs, images, and internal links to improve search engine rankings.
• Implement off-page SEO strategies, including link building, outreach, and social sharing to enhance domain authority and online visibility.
• Monitor and analyze website performance metrics such as organic traffic, bounce rates, click-through rates (CTR), and conversion rates to identify areas for improvement.
• Conduct technical SEO audits to ensure website health and address issues such as site speed, mobile-friendliness, crawl errors, duplicate content, and broken links.
• Collaborate with the content team to develop SEO-friendly content that aligns with target keywords and user intent, ensuring high-quality, relevant, and engaging material.
• Work with web developers and engineers to ensure technical SEO best practices are implemented, including site architecture, schema markup, and structured data.
• Stay updated with the latest SEO trends, algorithm updates, and industry best practices to keep the company’s SEO strategies effective and competitive.
• Conduct competitor analysis to identify strengths, weaknesses, and opportunities, benchmarking the company’s performance against industry standards.
• Utilize SEO tools and software such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others to track and on SEO performance.
• Prepare regular performance s and provide stakeholders with clear and concise updates on SEO progress, insights, and recommendations.
• Develop and maintain SEO guidelines and best practices for the organization, ensuring consistency and adherence across all digital assets.
• Conduct ongoing training and knowledge sharing sessions with team members and other departments to promote SEO awareness and best practices.
• Collaborate with other digital marketing teams, including paid media, social media, and email marketing, to align SEO efforts with overall marketing strategies.
• Implement ASO (App Store Optimization) strategies to improve the visibility and performance of the company’s mobile apps in app stores.
• Monitor and analyze ASO performance metrics such as app rankings, downloads, and user reviews to optimize app listings and drive more organic downloads.
• Manage local SEO efforts to enhance the company’s presence in local search results, including optimizing Google My Business listings and local citations.

Functional/Technical Competencies

• Advanced knowledge of SEO tools and techniques: Proficient in using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others to analyze and optimize website performance.
• Strong understanding of technical SEO: Expertise in site architecture, schema markup, structured data, site speed optimization, mobile-friendliness, and resolving crawl errors to enhance search engine rankings.
• Content optimization and keyword strategy: Skilled in conducting keyword research, creating SEO-friendly content, and optimizing on-page elements to improve organic search visibility and user engagement.

Qualification, Experience & Skills:

Minimum Qualifications/education

Bachelors degree in marketing, business, or any relevant field is required.

Minimum experience

• 5,6+ years in ecommerce or other performance-based digital pure players.
• Prior experience SEO and ASO
• Track record of performance and business growth, i.e., results like orders, GMV, new customers, etc.

Skills

Proficient users of the following:

• Experience in SEO is required, with additional experience in digital marketing channels like SEM, Snapchat, META, TikTok, and Twitter (app and web) is a plus
• Knowledge of HTML, CSS, and JavaScript: Understanding of web development technologies and their impact on SEO, enabling effective collaboration with developers.
• Familiarity with schema markup and structured data: Proficiency in implementing schema.org markup to enhance search engine understanding and display of website content.
• Site speed optimization: Knowledge of techniques to improve page load times, such as image optimization, browser caching, and reducing server response times.