Majid Al Futtaim Looking for Digital Marketing Manager at Gurugram, Haryana, India Full Time

Role Purpose:

The role holder will collaborate closely with the Digital Marketing Manager to set up, manage, and optimize digital marketing campaigns on media channels for UAE. The role holder will be responsible for analyzing the performance of these channels and executing strategies to enhance campaign effectiveness, driving improved performance and maximizing ROI.

• Create, manage, and optimize digital marketing campaigns on platforms like SEM, Meta (Facebook and Instagram), Snapchat, TikTok, and Twitter to drive orders, acquire new customers, increase revenue, improve CPO, and enhance brand awareness with a strict focus on key performance indicators (KPIs).
• Plan & execute promotional activities as per brand’s overall strategy and campaign calendar
• Work closely with cross-functional teams to align & optimise campaign efforts
• Onsite, CRM, and offline media for overall campaign planning & execution
• Creative team to provide feedback and insights on creative performance
• Analytics team to maintain dashboards for real-time KPI monitoring & prepare regular performance s to provide clear & concise updates on campaign progress and KPI metrics
• Maintain and update clear standard operating procedures (SOPs) for the performance marketing team, ensuring efficient collaboration with other market teams and departments (Merchandising)
• Assist in tracking & managing the allocated budget, ensuring compliance and flagging potential issues
• Develop personalized marketing strategies using data-driven insights, implement segmentation tactics, and refine campaigns based on performance data
• Collaborate with business partners (Google/Meta etc.) to conduct regular benchmarking of other digital channels, identifying key insights and trends in industryensure optimal account structures are in place & best practices industry are followed

Definition of Success

Measured by KPIs against the targets (RoAS, Orders, GMV, New Customers, CAC)

Other Context (if applicable)

The role supports the UAE market

Functional/Technical Competencies

• Expertise in setting up, managing, and optimising digital marketing campaigns on paid channels with publishers such as but not limited to Google, Snapchat, META, Tik-Tok, Affiliates and Twitter.
• Creative thinker with a passion for ideas & deep understanding of digital inventories as a means to communicate with online audiences
• Strong with numbers with logical & structured approach towards problem solving
• Ability to create different Customer Cohorts/Segments with experience of channel planning
• Should be able to map various touch-points to target Customers thereby, driving business
• Relationship management skills with an ability to work with cross-functional teams
• Excellent planning & execution skills with ability to create articulate presentations & plans
• Proficient at interpreting data and turning it into actionable insights

Well versed in the usage of but not limited to

• Analytics tools like Excel, Google Analytics, Omniture, etc
• Mobile Measurement Platforms like Adjust, Appsflyer, Branch etc.
• ing & data visualiation platforms like Powerpoint etc.

Qualification, Experience & Skills:

Minimum Qualifications/Education

Bachelor’s degree in marketing, engineering, business administration, or a related field

Minimum Experience

• 3+ years in performance marketing agency, ecommerce or other performance-based companies
• Prior experience in managing performance media campaigns
• Track record of performance and business growth, i.e., results like orders, GMV, new customers, CAC, CPO etc

Skills

Hands-on experience on digital marketing platforms/tools like but not limited to:

• Google Adwords, Snapchat, META, TikTok, Affiliate Marketing, Programmatic platforms etc.
• Analytics tools like Excel, Google Analytics etc.
• Mobile Measurement Platforms like Adjust, Appsflyer, Branch etc.
• ing & data visualiation platforms like Powerpoint etc.