At A.P. Moller – Maersk, we work with a single-minded objective to connect and simplify global supply chain. We are a $40 billion global shipping & logistics leader with over 80,000 employees, operating in 130 countries and we take the lead in a world of change – through global reach, financial flexibility, our value system but most of all, our talented employees.
We are embarking on an industry-defining transformation – to become a global integrator of logistics. This journey is an attempt to deliver on a promise made over a century ago – to make the world more accessible and to make world trade more reliable for our customers.
Maersk plays its part by being facilitators of 1/5th of world trade. By connecting customers and communities with a world of opportunities, be it through air, road or sea or via data, blockchain or coding.
We believe borders and oceans don’t divide us, but connect us to each other’s livelihoods, dreams, and ambitions.
We are looking for bright young minds for the IMS (Integrated Marketing Solutions) division, which is a 4-year old team in a 117-year old organisation. Through our work, we ensure that customers see the change we bring to the world. We strive to take out the complexities in our customers’ life and effectively communicate the Maersk solution.
We are proud and excited to be a part of this journey with Maersk because it’s not often that you get to redefine the way the world sees a 100+ year old giant!
So, are you someone who is excited to work in an industry that literally moves the world?!
We offer
Integrated Marketing Solutions (IMS) supports the Global and Regional communication requirements, developing strategy, global & regional campaigns, tactical assets and regional adapts. As the team is growing, we are looking for individuals who have strong communication experience, understand advertising, is strategic, can build relationships and work as a team towards a common goal.
Key responsibilities
Why we are looking for you:
You’ve data analysis and competition analysis experience
You understand paid and organic campaigns, measurement, KPI tracking, measurement, and analysis
You have familiarity with different analytical tools like Google Analytics/SEMrush/Data studio
You understand behaviour and expectations of online visitors, vertical trending topics of B2B
You can compile, extract report, and write meaningful insights helping communication strategies
You can analyse and document key drivers of website performance, including the impact of online marketing tactics, site changes, and events.
You understand Search engine optimization, digital marketing (Organic and Paid) along with social media analysis and KPI
Perform analysis on volume and navigation behaviour to gather appropriate information on web site user.
Analyse data to provide enhancement to business intelligence programs.
What you will enjoy in this role:
Reporting of findings that are easy to understand in a best possible manner
Using a variety of tools to extract and analyse data generated by online user activity.
Identify traffic trends, demographic trends, and opportunities for improving site conversion rates.
Manage various web analytical tools and prepare reports for metrics evaluation
Working with web development and marketing teams to implement strategic communication solutions.
Presenting periodic reports of website engagement of Maersk and other competitive key players to the stakeholders
Establish relationships with the key stakeholders and become a trusted resource and provider of key analytics data.
What you will do:
Identify global landscape of Ocean and Logistics key players and recognize the gaps in communication and digital marketing strategies using competition intelligence tools like SEMrush and Similarweb
Use combination of data and analytics providing essential wisdom about users and trending topics of industry verticals helping campaign strategies.
Campaign performance analysis using Google Analytics and other visualization tools like Data studio and derive meaningful insights helping future communication strategy
Work with multiple teams to research and identify key differences and advantages of Maersk offerings against core competitors
Work with Digital strategist to optimize customer journey and engagement
Aggregate and analyse information to provide actionable insights of campaign and web communication
We are looking for
Experience with competitor intelligence tools like Alexa and SEMrush
Web analysis of E-commerce websites in Telecommunication & Technology domain
Competition analysis of web engagements, E-commerce offers/ SWOT analysis
Strong analytical skills with the ability to collect, organize and analyse significant amount of data with accuracy
Data visualization and storytelling of campaign performance and Website KPI
Comfortable working with numbers, making sense of metrics and processing figures with Spreadsheets.
Experience in Analytics tools like Google Analytics/ Adobe/Webtrends
Solid understanding of Digital marketing campaigns, SEO, SEM and Social Media Analysis
Certified in Google AdWords, Google Analytics and Facebook Blueprint Digital Marketing associate
Experience in data aggregation from multiple sources like Business Objects/Eloqua/Salesforce and analyze business KPIs out of the consolidated data
8+ years of relevant experience
The current times show that managing supply chain is key to responding to change and even crisis. At Maersk, this is the big opportunity and an extremely exciting time to integrate global supply chains to benefit the customer, community and lift the society in times of need. From its focus on offshoring opportunities when it was established in 1999, Maersk GSC’s competencies have since grown significantly aiming to put customers at the centre of business. Maersk GSC operates from 7 locations across the world: India – Mumbai, Pune, Chennai, Bengaluru; China ‐ Chengdu; Philippines ‐ Manila; Morocco ‐ Tangier. The GSC comprises of some of the best minds in engineering, digital innovation, finance, commercial, operations and information technology that develop innovative end-to-end solutions providing best in class customer experience.