Lowe’s India Looking for Sr Manager, Brand and Customer Strategy at Bengaluru, Karnataka, India Full Time

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe’s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe’s customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in.

Job Summary

The primary purpose of this role is to guide the Marketing measurement and analytics programs for Lowe’s multi-million-dollar Marketing efforts. Brand Strategy, Lowe’s Media Network (LMN) and Audience architecture is to drive disproportional growth for the enterprise and media network by developing a robust insights and analytics program. The primary responsibility towards enterprise is provide insights on marketing measurement, traffic, external impact such as weather, etc. on the business.

In case of LMN, it will extend to engaging with key vendors to review program success and investment strategies and oversee opportunities to further strengthen the LMN offerings.

When it comes to Audience, the Senior Manager will coach and guide a newly created team through defining the audience architecture, governance and adoption.

The Senior Manager will work to create and guide the development of new Marketing analytics tools and programs across all pillars of the Marketing team (Marketing Strategy, Media Audiance, etc.) so that the organization is using best-in-class measurement and analytical approaches in order to accelerate ROI for the brand.

The Senior Manager, Brand and Customer Strategy, will possess master-level analytical problem-solving skills, ability to innovate in the marketing analytics space while also bringing in best-in-class external tools and data sets, and will demonstrate the ability to guide and partner a large group of DACI and IT teams to deliver key projects.

He/she will also possess strong leadership, coaching and collaboration skills, working cross functionally across key stakeholders to drive strong Marketing performance, translating analytical needs into Marketing analytics programs and deliverables, and ultimately delivering Marketing results.

Roles & Responsibilities

Core Responsibilities:

• Strategies and pre-empt the external marketing analytics and business questions that might need answers.
• Lead, coach and drive team of analyst to build, manage, transform and automate media measurements and tied LMN s, use cases and business analytics.
• Create data driven advanced analytical solutions to complex business problems that arise in the areas of Supply Chain
• Work with the analytics and business partners on a day-to-day basis to scope out the requirements, provide timelines and deliver data driven ing & analytical solutions that suit the business requirements
• Should have strong knowledge on the tools and systems and able to communicate well with stake holders and able to solve the problems quickly.
• Provide effective solutions that meet the customer’s needs and the ability to drive a concept from vision to completion.
• Partners with product and engineering teams in identifying and defining technology enhancements that drive incremental value and sustainability
• Be an advocate for global working best practices to enable effective partnership and build execution ownership.
• Manages daily operations including task allocation, prioritizing work – taking into consideration skills required and effort estimates to complete tasks/projects.
• Drive operational excellence practices within the team
• Create & drive problem solving culture within teams to solve execution & business problems. Help teams implement various techniques of six sigma to streamline process.
• Build practices on team member development and leveraging various tactics to help them make progress on their developmental goals.
• Partner with US team to provide strategic direction to maintain high standards and streamlined processes
• Partner with Product, Technology and Business teams to influence capability roadmap and drive a seamless site experience
• Establish Global working best practices to enable effective partnership and build execution ownership.
• Create & drive problem solving culture within teams to solve execution & business problems.
• Drive operational excellence practices within the team
• Responsible for Selecting, Hiring, Developing, Engaging & retaining talent

Years Of Experience

• Overall, 10 + years of Experience
• 8+ years of experience in analytics. Marketing measurements and audience-based ing is preferred.
• 5+ years’ experience of project management
• 5+ years of prior leadership experience
• 10+ years of Retail Experience
• 3+ years of experience in leading teams

Education Qualification & Certifications (optional)

Required Minimum Qualifications

• Bachelors Degree in Engineering, Marketing, data analytics or Related Field

Skill Set Required

Primary Skills (must have)

• Experience in or knowledge of marketing
• Experience in Data mining and visualitzation tool such as PoweBI, SQL, Epsilon, LiveRamp, ETL,python & Excel
• Excellent writing and communication skills, including the ability to develop analytical documents for presentation to management
• Experience in leading teams with global operating model to effectively deliver on startegies
• Problem Solving – ability to leverage data, information and visuals to solve business and execution
• Strategic, critical and thought leader to develop roadmap for assigned business and deliver results
• Strong communication skills – ability to comprehend, articulate and seamlessly communicate locally
• and globally
• Experience in leading teams with Global interactions and driving process improvements within teams.
• Demonstrate strategic & critical thinking

Secondary Skills (desired)

• Experience working with internal product, data engineering and sciences teams.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.