Lenovo Hiring for Marketing Manager – Services & Solutions at Bengaluru, Karnataka Full Time

General Information

Req #

WD00026476

Career area:
Marketing

Country/Region:
India

State:
Karnataka

City:
BANGALORE

Date:
Thursday, March 31, 2022

Working time:
Full-time

Additional Locations:

• BANGALORE – Karnataka – India

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge.

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere.

The one thing that’s missing? Well… you…

Description and Requirements

Portfolio Marketing –

Drive marketing planning and execution for Lenovo Services priorities in agreement with the Services Business Unit.

Responsible for delivering the marketing outcomes outlined for the year

Work on all aspects of services content marketing – strategy, content creation, distribution and measurement. Create and repurpose digital marketing assets and offers aligned with buyer’s cohorts, journey maps and marketing campaigns.

Digital /Social Media Marketing –

Responsible for optimization & personalization of services client journey across all digital platforms – Website, Social, Search – across paid, earned and owned channels

Responsible for organic social amplification of Services /REL campaigns across Lenovo India Social Media handles – LinkedIn , twitter & Facebook

Develop social media plans, created content and track the performance through social listening reports to evaluate the effectiveness of paid and organic social media campaigns

Work in close collaboration with the digital COE and the media and creative agencies to implement the Social Media Strategy in accordance with Lenovo and Alliance brand guidelines

Events –

Work with the wider team to incorporate the Lenovo Services narrative in commercial events – Proprietary / third party – virtual or Face to Face

Collaborate with agencies on messaging, branding and experiential engagements targeted at the focus clients and segments

Define and meet event ROIs for Services marketing

Campaign Management

In consultation with the various stakeholders, develop the quarterly campaign plans for Services

Align campaigns and campaign KPIs across top, middle and lower funnel to drive a 360 degree approach to Services Led Transformation

Take ownership of timely execution monitoring and progress of campaigns across quarters

Work in collaboration with segments to define client journey for Services Campaigns.

Work in collaboration with marketing operations and alliance marketing SPOCs for accuracy and timely execution of campaigns and submission of Proof Of Execution for campaigns owned

Report campaign performance during monthly/quarterly QBRs with India / AP and WW ILT

Work in close collaboration with the Marketing automation teams to ensure seamless end to end integration campaign integration with Marketo.

Develop and maintain nurture stream for services across all segments and monitor execution and performance of the same

Sales Enablement, Customer References and Marketing Insights:
Customer References /Case Studies – Work in close collaboration with segment leads, Account Managers and Communications teams to develop Client References/ case studies for Services

Seller enablement and internal communication program – Take ownership of services seller enablement and communication programs within Lenovo India leading to adoption of the Service Led Transformation charter within the company

Develop and share understanding of buyer behaviors and completion strategy through research and Social Listening projects.

Collaborate with HR /Learning & Development teams to conceptualize and execute enablement and engagement programs for Lenovo India

• BANGALORE – Karnataka – India