LeadSquared Looking for Vertical Marketer [Real Estate & Education] at Bangalore – Full Time

About LeadSquared [Unicorn]One of the fastest growing SaaS companies in the CRM space, LeadSquared empowers organizations with the power of automation. More than 1700 customers with 2 lakhs+ users across the globe utilize the LeadSquared platform to automate their sales and marketing processes and run high velocity sales at scale.We are backed by prominent investors such as Westbridge Capital, IFC, Stakeboat Capital, and Gaja Capital to name a few. We are expanding rapidly and our 1300+ strong and still growing workforce is spread across India, the U.S, Middle East, ASEAN, ANZ, and South Africa.Among Top 50 fastest growing tech companies in India as per Deloitte Fast 50 programsFrost and Sullivan’s 2019 Marketing Automation Company of the Year awardAmong Top 100 fastest growing companies in FT 1000: High-Growth Companies AsiaPacificListed as Top Rates Product on G2Crowd, GetApp and TrustRadiusJob OverviewWe are looking for a Vertical Marketer who will play a key role in building and scaling our education and real estate community in India. As a member of the India marketing team, the ideal candidate will support the Marketing Head to build and execute marketing plans for the education and real estate segment. The candidate will work closely with the India sales and marketing teams, to develop integrated plans for sales enablement, demand gen and sales acceleration initiatives.This role will be cross functional and requires an individual with a diverse skill set that focuses on marketing communications, ability to create high-quality presentation decks, organize external and internal partner events, and execute digital marketing activities independently.ResponsibilitiesDemand Generation: Drive digital demand generation across a mix of online channels, with specialization in digital content marketing as well as online events (webinars) and physical events.The candidate would need to work closely with designers to execute marketing collaterals, including landing pages, banners, brochures, paid ad creatives, and presentation decks.Content Creation: Drive marketing campaigns that generate awareness about our offerings for the segment. This would involve content creation – SEO and topical content, case studies, PRs, competitor decks.The candidate would need to work closely with the India sales team, the content team and designers, to execute customer success stories and PRs.Qualifications:Minimum 3+ years of experience in marketing and communications. Previous experience in the area of education/real estate marketing would be a bonus. Knowledge on PPC marketing for said industry, would also be a plus.Excels in written communication. Must have command over the English language which is absolutely essential to execute said responsibilities.Our ideal candidate would be a well-rounded top performer and team leader with functional experience in enterprise software and services, SaaS, and digital marketing. This candidate will need to be a self-starter and have the ability to work effectively in high-energy, cross-functional teams, and be able to confidently communicate and work collaboratively with peers and senior executives to create our uniquely differentiated value proposition.Ability to coordinate, manage, and execute multiple marketing campaigns concurrently.Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.Degree in Marketing, Business or Communications