Job Responsibilty
413133BR
Why Kyndryl
At Kyndryl, we design, build, manage, and modernize the mission-critical technology systems the world depends on every day. Our people are at the center, discovering, co-creating, and strengthening. We push ourselves and each other to seek better, to go further, and we carry this energy to our customers. Join us!
Your Role and Responsibilities
The Social Analytics Professional in the Account Based Engagement (ABE) discipline will report to the Account Based Engagement (ABE) Manager of the India Demand Hub, and will be responsible for delivering timely and relevant social intelligence for Kyndryl’s strategic accounts. In this position, he/she will be required to work closely with the Account teams to identify online influencers on key issues, provide analysis of social landscape, audience demographics, etc, as well as support Field Marketers in developing the marketing/social strategy.
Responsibilities include:
Develop new listening frameworks around audience, competition, conversations and expansion opportunities
As the SME, enable the ABE Field Marketers on audience personas, usage of social tools and other scalable areas
Support the adding of research and intelligence on named stakeholders within the cluster accounts
Analyze data from social and non-social data sources to provide insights around accounts
Measure performance of events/campaigns/assets
Enable Field Marketers to create/complete network maps to guide account teams expand relationship in client organization, demand-based
Contribute to market/competitive landscapes that can guide Field Marketers in creating go-to-market strategy
Present deliverables with commentary, verbatim and visualization of data, while storytelling the findings, conclusions and PoV
Ensure quality, accuracy and attention to detail: data gathering, data processing and reporting
Determine KPIs and reporting models
Work with Account teams to identify online influencers on key issues, provide analysis of social landscape, conversation volume, engagement, message velocity, audience demographics and related dimensions
Support Field Marketers in developing the marketing/social strategy
Create and optimize social assets to support ABE engagement plans and achieve outcomes
The Social Analytics professional in the ABE discipline in India, will closely partner with the Field Marketers, Sales and broader teams to develop the strategy, insights and business outcomes to help drive the 3 Rs (Revenue/Signings, Reputation, Relationships) for our base accounts as well as new logos. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.
Required Technical and Professional Expertise
More than 8 years of experience in Technology Industry
5+ years of Social Analytics experience
Master’s degree or MBA (Marketing and/or Information Technology)
Strong communication skills to enable impressive and insightful conversations with Sales and other teams
Experience and/or passion for Account Based Engagement
Preferred Technical and Professional Experience
Extremely result-oriented and creative collaborator
Focus on data-driven marketing transformation
Strong research, analytical and problem-solving skills and attention to detail
Dedication, sincerity and the right attitude towards work
Thrives in metrics and data-driven environments
Required Education
Bachelor’s Degree
Preferred Education
Master’s Degree
Country/Region
India
State / Province
KARNATAKA
City / Township / Village
Bangalore
Kyndryl and IBM
In October 2020, IBM announced its intention to separate the IT Infrastructure Services unit of its Global Technology Services division into a new, separate public company, creating two industry-leading companies – IBM and Kyndryl. The spin-off is expected to be completed by the end of 2021.
Being You @ Kyndryl
Kyndryl is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Kyndryl is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Other things to know
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Primary job category
Marketing
Role ( Job Role )
Market Development & Insights Professional
Employment Type
Full-Time
Contract type
Regular
Position Type
Early Professional
Travel Required
No Travel
Company
(Y030) Kyndryl Solutions Private Limited
Is this role a commissionable/sales incentive based position?
No