Kotak Mahindra Bank Looking for Search Engine Optimization Manager at Mumbai, Maharashtra, India Full Time

Key responsibilities:

• Create accurate keyword lists and organize content themes effectively.
• Conduct keyword research independently, with minimal guidance.
• Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.
• Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
• Provide source code-level recommendations for better website crawling.
• Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
• Ensure error-free documents and provide on-page recommendations for SEO enhancement.
• Understand client services/products and deliver detailed content requirements.
• Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
• Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
• Regularly refresh link details and stay updated on new content syndication platforms.
• Adhere to ing schedules and proactively deviations.
• Emphasize keyword ranking trends and provide error-free s showcasing understanding of key SEO metrics.
• Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive ing on business improvements or deteriorations.

Qualifications and Skills:

• Bachelor’s degree
• Experience 4 – 7 years
• Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
• In-depth knowledge of search engine algorithms, ranking factors, SEO tools and SEO best practices.
• Proficiency in SEO tools and platforms such as Adobe Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication skills
• Passion for staying updated on the latest SEO trends, tools, and techniques.
• Understanding of Content Creation from SEO perspective