Create customer value proposition by shaping ecosystem through effective internal & external partnerships
Create a high performing & diverse team with a customer centricity and collaborative culture
Key Responsibility Areas:
Be an active participant in the DPS Leadership team to help ensure optimal direction, act as a balancing act between Joints, Trauma & Spine business models and overall leadership of the One DPS business
Maximize sales results by acting as a conduit from a strategy and execution perspective between Sales and Marketing. Drive cultural orientation focused on partnership and collaboration with leaders from the business (such as Commercial, Marketing, COEs) and drive an enterprise mindset
Create a platform to deliver growth by leveraging insights and engage with customers to translate insights into action and capabilities
Needs to have end to end thinking in terms of partnership with Regulatory/ Supply Chain/ GA/ Connect with CEOs and external market ecosystem
Marketing Leadership
Assess culture, strategy such as bridge tactics to digital surgery play and go-to-market model, and enabling structure or optimal resource allocation
Lead changes that enable acceleration of the current growth as well as build agility to launch digital surgery solutions in the future
Lead and direct a multi-franchise-based marketing team which develops and implements strategies contributing to increased unit growth, profitability and market share
Liaise and leverage both regional and global resources for upcoming NPI’s and new initiative implementations
Manage marketing related business processes and internal systems contributing to efficient and effective management practices
Prepare annual marketing plans which drive actions and outcomes
Lead the vision and direction of the Franchise, ensure it is communicated and understood within the sales teams, other areas of the company and members of the marketing team
Maintain and strengthen relationships with key people within Affiliate sourcing companies in order to be the voice of the platform and raising awareness of portfolio and pipeline needs outside standard
This is repeated in last bullet Conduct regular marketing team meetings and reviews as a basis for challenging and improving marketing team performance
Achieve growth through a process of market driven business, political and economic analysis, which leads to innovative initiatives based on market insights delivering increased penetration, profitability, new business and product opportunities along with improved clinical and economic outcomes for Customers. Market development achieved through well-managed links with Regional Sales Managers and marketing initiatives aligned with the Account management process
Oversee the development and implementation of multi-Franchise product pricing strategies, considering competitor activity, local pricing levels and international pricing requirements. Drive initiatives which contribute to improved product and system cost effectiveness. Ensure effective cooperation with both Contracts / Distributor Managers and Regional Sales Managers on pricing for contracts, tenders and Account development strategies
Sales Leadership
Lead and direct the sales initiatives of the sales teams to ensure that sales and profit targets are achieved
Collaborate with Key Accounts Team to develop and shape strategies as well as deliver and optimize win-win outcomes
Identify opportunities and business at risk and prepare strategies that drive action and outcomes
Identify and direct action on business and tender opportunities through liaison and cooperation with commercial services
Build relationships and develop loyalty with customers and decision makers by providing superior customer solutions
Develop and maintain detailed account analysis and customer profiling resulting in effective investment of resources to drive business
Lead SFE/ Business Analytics initiatives
People Leadership
Provide coaching and direction in the development of team members
Create an environment built on teamwork within sales, across marketing and support departments leading to improved team and Company performance, job satisfaction and retention through people development
Focus on creating a diverse workforce and an inclusive culture that enables employees to be their best at work
Follow company protocol to ensure high caliber recruitment and succession plan fulfilled
Operational Management
Create optimized channel structure
Expense management – Forecast and manage expenses for BU. Manage appropriate utilization of resources and equipment
DSO – to assist credit department achieve corporate targets
E-Commerce – encourage addition of E-Commerce initiatives with Key Accounts
Ensure compliance to local code of conduct guidelines
Operational Excellence – Manage the BU to effective DSI / ESO requirements as determined by the business
Compliance
Complete annual HCBI/compliance training within required time frames
Report Adverse Events and product quality complaints in a timely way according to current guidelines/SOP
Act in accordance with Johnson & Johnson HCBI requirements when interacting with Healthcare Professionals and Government officials
If commissioning contractors or third-party organizations, put contracts in place and provide training so that these individuals also act in accordance with Johnson & Johnson HCBI requirements and report adverse events and complaints (as above)
Comply with designated SOP’s for the role
Scope of Role
Customers/ Account contacts: Impact to customers will be through the team both directly & indirectly reporting in or partnering with
Purpose of activities: to lead and direct the DPS Business Unit (Marketing and Sales) to drive sustainable growth & continued market leadership
Impact of activities and decision-making: High impact in shaping & delivery of healthcare in India
Level of autonomy/ supervision received: High autonomy
Role Dimensions
Communication with others outside Company: The person will have the capability to communicate effectively and influence external customers and stakeholders including but not limited to Trade Associations, Government, Clinicians, Hospital Administrators & other key customers. A primary focus will be strengthening our capability to influence externally through our leaders and sales team
Communication with others within Company: The person will have the capability to influence multiple internal stakeholders including DPS line managers, business managers and senior management as well as cross functional team members e.g. Medical Affairs, Prof Ed, Communications, Govt Affairs, Regulatory Affairs, QA, Legal, HCC, Finance, IT and HR
Resource Management: Budget for DPS whilst advancing zero-based budgeting model
Qualifications
Essential
Post Graduate qualification in management from premier B-School
Experience of managing a P&L size of approximately USD 70-80 Mn
Desirable
5+ years’ experience in Marketing and Strategy
Prior experience in Healthcare space preferably Medical Devices
Knowledge and Experience:
Knowledge of industry, markets, competitors, patients and customers
Knowledge of local country external landscape and dynamics
Knowledge of financial, operational and other key business metrics
Knowledge of regional and/or functional trends
Knowledge of business context and associated resource needs
Knowledge of and expertise in specific area of focus
Knowledge of how to optimize talent and drive development of others
Demonstrated Leadership attributes and achievements aligned with J&J’s Leadership Imperatives
Models and lives the Credo values
Experience aligning work unit or individual activities to the organizational strategy
Experience managing and resolving interpersonally challenging situations
Experience driving key initiatives; holds self and others accountable
Experience identifying and influencing stakeholders in a complex, matrix environment
Experience demonstrating openness to diverse ideas and encouraging the same in others
Broadening perspective beyond own expertise and organizational setting (e.g. cross-functional, cross-regional, cross-sector experience)
Experience leading/supporting people through difficult, ambiguous, or uncertain situations
Experience taking proactive measures to develop accountable and diverse leaders who inspire and motivate others
Experience generating innovative ideas, processes, or solutions that create value
Experience supporting/sustaining a culture of quality and compliance including open communication, reporting non-compliance, and holding self/others accountable
Key Working Relationships:
Internal: COEs, Functions, J&J Global and Regional contacts
External: HCPs, Distributors, State and Federal GO’s/policy makers, Key Industry groups and organizations
Primary Location
India-Maharashtra-Greater Mumbai-
Organization
Johnson & Johnson Private Limited (8080)
Job Function
Sales
Requisition ID
2005834560W