We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and help us achieve our business goals. The ideal candidate will have a proven track record in developing and executing marketing strategies, managing a team, and driving brand awareness and revenue growth. As a Marketing Manager, you will be responsible for overseeing all aspects of our marketing department, including strategy development, campaign execution, budget management, and team leadership.
**Key Responsibilities:**
1. **Marketing Strategy Development:**
– Develop and implement comprehensive marketing strategies to meet company objectives.
– Conduct market research and analysis to identify trends, opportunities, and customer preferences.
– Define target audiences and create buyer personas to guide marketing efforts.
2. **Campaign Planning and Execution:**
– Plan and execute marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
– Collaborate with cross-functional teams to create compelling and on-brand content for campaigns.
– Monitor campaign performance, analyze results, and make data-driven adjustments to optimize ROI.
3. **Team Leadership and Management:**
– Recruit, train, and manage a team of marketing professionals.
– Set clear goals and performance expectations for team members.
– Provide guidance and mentorship to team members, fostering their professional development.
4. **Budget Management:**
– Develop and manage the marketing budget, allocating resources effectively.
– Ensure that marketing initiatives stay within budget while delivering maximum impact.
5. **Brand Management:**
– Maintain brand consistency across all marketing materials and channels.
– Ensure that marketing communications align with the company’s brand identity and messaging.
6. **Market Analysis and Competitor Research:**
– Monitor industry trends, competitor activities, and customer feedback.
– Use market insights to identify opportunities and threats, adapting strategies accordingly.
7. **Performance Tracking and ing:**
– Utilize analytics tools to track key performance indicators (KPIs) and on marketing effectiveness.
– Provide regular s and updates to senior management on marketing performance and ROI.
8. **Cross-functional Collaboration:**
– Collaborate with sales, product development, and other departments to align marketing efforts with overall business objectives.
– Foster a culture of collaboration and teamwork across departments.
**Qualifications:**
– Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
– Proven experience as a Marketing Manager or in a similar leadership role.
– Strong understanding of marketing principles, strategies, and best practices.
– Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.
– Excellent analytical skills and the ability to use data to drive decision-making.
– Exceptional communication and interpersonal skills.
– Strong leadership and team management abilities.
– Budget management experience.
– Creative thinking and problem-solving skills.
– Proficiency in marketing software and tools.
**Preferred Qualifications:**
– Industry-specific knowledge (e.g., technology, healthcare, consumer goods, etc.).
– Experience with marketing automation and CRM systems.
– Certification in marketing or related field (e.g., AMA, HubSpot, Google Ads).
Job Type: Full-time
Salary: ₹30,000.00 – ₹40,000.00 per month
Benefits:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Education:
Experience:
Speak with the employer
+91 8714279707