Job Responsibilty
At Innovaccer, you can expect plenty of support and guidance from your colleagues with opportunities to learn, grow, and make a difference.
We love organized chaos. So, if you are looking for a typical 9 to 5 job where you are told what to do, this may not be for you. When you work with Innovaccer, you are your own boss.
Your role
We are looking for a Senior Executive-Events Marketing to join the Marketing team at Innovaccer. You will closely work with the Events head in planning and strategizing for events along with managing the campaigns for driving attendance to these events and generating leads programs, processes, and systems. You’ll also be responsible for analyzing the campaign performance and suggesting strategies to optimize them.
A day in the life at Innovaccer:
Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
Strategize Innovaccer event along with Head of Events, to drive leads and build brand awareness
Strategize email marketing campaigns including monitoring performance, optimization, and recommendations for improvement in the future
Partner closely with the Design, Product Marketing, and Content teams to ensure correct messaging, timing, and execution of ongoing campaigns across email and web
Studying campaign performances, formulating dashboards, and performing extensive campaign analysis
What you need:
Intermediate to advanced level of understanding of event marketing in a B2B space, email marketing, managing partnerships and customer relationships, and logistics management
Experienced in implementing enterprise lead generation programs and processes
A basic understanding of CRM software like HubSpot is a plus
Proactive, decisive, independent thinker and should be open to research for new avenues
Excellent interpersonal communication skills
Strong organization and prioritization skills
Ability to work in a fast-paced environment with strict timelines and bandwidth for ad-hoc tasks
Must be comfortable working at 4 PM to 1 AM shift timings
Preferred Skills:
Cold Outreach
Lead Generation
Email Marketing
Strong Research Background
What we offer:
Industry certifications: We want you to be a subject matter expert in what you do. So, whether it’s our product or our domain, we’ll help you dive in and get certified.
Quarterly rewards and recognition programs: We foster learning and encourage people to take risks. We recognize and reward your hard work.
Health benefits: We cover health insurance for you and your loved ones.
Sabbatical policy: We encourage people to take time off and rejuvenate, learn new skills, and pursue their interests so they can be inspired to generate new ideas with Innovaccer.
Pet-friendly office and open floor plan: No boring cubicles.