Experience: 8 – 12 Years
Company: CNTC India Projects Pvt. Ltd.
Responsible for assigned projects marketing related activities both ATL, BTL and Digital Marketing
Preparing Marketing Calendar for the assigned respective projects to meet the Enquiry Vs Site Visit Vs Sale
Take inputs from the sales & SBU Heads on Marketing Plans and analyze the viability of the same keeping past trends in view and roll out final Marketing plan post consultation with the Marketing Head.
Responsible for Look & Feel of the entire sales & Site office which includes required Branding, Collaterals & Visual Identity
Prepare & maintain Regular MIS of the respective projects assigned and share the same with Senior Management.
Maintain Weekly Prospects List post collecting the same from the Sales Head of the Respective Projects to be floated to the HO
Maintain Record of all the walk-ins at the projects irrespective of source , ensure the same is updated by the sales in the system provided
Meet Some Walk-in customers along with the sales and understand the customer behavior Patter & Requirements at the same time Measure how the sales team is effectively pitching the projects
Responsible for market study in & around the projects assigned and submit Reports on the same
Developing Brand Strategy for the digital channels
Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns , Portals , Sms campaigns
Design, build and maintain social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests
Maintain the group Websites , create landing pages and optimize user experience and user Interface
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point on digital
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate and keep the company at the forefront of developments in digital marketing.
Devising strategies to drive online traffic to the company website , Track conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search, SEO and PPC
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of the company
Experience in setting up and optimizing Google Adwords & Display campaigns.
Other incidental challenges
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