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Responsibilities:
We are currently hiring a Digital Marketing Manager who will be responsible for the performance of digital programs and partner closely with the marketing and sales development functions.
Your responsibilities will include:
Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
Reviewing and optimising the design and content of all online assets including the company website and social media pages
Using A/B testing to optimize digital marketing performance
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
Working on Search Engine Optimization
Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
Qualifications:
Key requirements:
You have a degree in Marketing, Business Administration or related field.
You have prior experience in a similar role.
You have good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics
You have excellent written & verbal communication skills.
You are a creative thinker and problem solver.
You thrive in matrix environments and are adept at building relationships with different stakeholders.