Job Responsibilty

Job Description :
TYPICAL ROLE REQUIREMENTS

Qualification: MBA in Sales & Marketing

Experience: • > 7 years experience in sales & marketing

Knowledge & skills: Must have experience in handling distributors and retailers in an aggressive market environment

Best suited for someone who• Knows how to get the best out of people and can be a source of inspiration

AREAS OF RESPONSIBILITY

1 Strategy and planning

Responsible for the sale in the state / territory.
Develop and maintain the sales and marketing business plan.
Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
Responsible for maintaining the MOP in the state / territory.
Should be able to counter extreme environmental challenges to business

2 Grow market share

Regularly conduct retail outlet audits to study market share movements and track market share.
Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
Work with the team to correct market working discipline, daily targets vs achievement tracking.
Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.” Report / Analysis

3 People and Organization

Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
Recognize and celebrate team and team member accomplishments.
Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity

Team Management P4G, review

4 Schemes and promotions

Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
Plan & execute consumer centric activities in the state – focus on generating trials and increase penetration.
Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

Activation – aligning to the national agenda

‘Regional Budgets (contract, spend Mgmt.)

5 Retail outlet management

Ensure the RTC implementation at the retail outlets in the territory / state.
Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets. QDVP Score

6 Stock, SKU & Depot Management

Set clear objectives for the team in terms of width and dept. of distribution at the retail universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
Manage the new product launches in the region.
Monitor stock transfer and overall depot management” WOD

Worker Type :
Regular

Primary Location:
Allahabad

Additional Locations :
Job Posting Start Date :
2021-11-09-08:00

Diageo Hiring for Team lead (Tier 2) at Allahabad, Uttar Pradesh Full Time

Log In