Deputy Manager – CRM Jobs at Bengaluru, Karnataka, India Full Time

About Bennett, Coleman & Co. Ltd. (The Times of India)

We are India’s largest media conglomerate, known for our leading publications such as The Times of India, The Economic Times, and many others. With a rich heritage of over 180 years, we are dedicated to delivering news, information, and entertainment to millions of readers across the country. Our commitment to journalistic excellence, innovation, and integrity makes us a trusted name in the industry.

As our reputation precedes us, we are a Print++ company, with print being our core, on a transformative journey to bring newer content consumption experiences.

Come be a part of our growing family!

About the Hiring Function

Results and Market Development (RMD) represents the circulation arm of the organisation. The RMD department also focuses on generating sales and increasing readership for BCCL publications. The function begins from mail room packing and dispatch right up to delivering the newspaper to the reader. It is responsible for enabling more and better audience aggregation and for driving newer revenue streams from reader engagement. This is done by reaching out to different segments and expanding the horizons onto new ventures.

Roles & Responsibilities: –

Lead and manage the direct subscription base for print division for Karnataka

Implement effective CRM operations & control measures for CLCM

Managing the Customer Relations for the branch & driving key Customer Centric related KPI’s

Drive digital transformation and automation of core business processes to improve efficiency and productivity

Managing a reader base across the region along with churn management for HNI base readers

SME in SAP & Salesforce Applications, developing key Customer centric procedures & Standards

Managing processes, Trainings, SLA, Customer complaints as key business KPI’s

Education and Experience Required: –

• Educational Qualifications: PG/Graduation
• Years of Experience:4-8 Years

Knowledge:

CRM Systems and Tools: Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Zoho). Familiarity with data analytics and reporting tools.

Customer Segmentation and Targeting: Knowledge of market segmentation techniques and customer personas.

Data Management and Analysis: Proficiency in data interpretation and CRM data management practices.

Sales and Marketing Alignment: Understanding of sales processes, lead management, and marketing strategies.

Customer Experience (CX): Insight into customer journey mapping and experience optimization.

Skills:

Leadership and Team Management: Ability to lead and inspire cross-functional teams.

Communication: Excellent verbal and written communication skills to engage stakeholders.

Analytical Thinking: Strong analytical skills to derive insights from data and drive decision-making.

Customer-Centric Mindset: Strong focus on enhancing customer satisfaction and loyalty.

What is in it For You?

Inclusive Workplace: We are an inclusive place to work, where diversity is valued, and everyone feels welcomed. We embrace everyone with open hearts and minds.

Embracing Change: We welcome change and encourage innovative thinking and adaptability in our dynamic environment.

Growth Opportunities: We believe we grow when our people grow, offering numerous opportunities for professional and personal development.

People-Centric Policies: Our policies are designed with our people in mind, including a creche facility, comprehensive leave policies, flexible work hours, guest house facility, a robust POSH (Prevention of Sexual Harassment) policy, to name a few.

Collaborative Culture: We foster a positive and collaborative culture, where employees are encouraged to share ideas, support each other, and work together towards common goals. At BCCL, we are more than colleagues; we are a family.