Curefit house of cult Looking for Brand Lead at Greater Bengaluru Area Full Time

Curefit Healthcare Pvt Ltd is India’s largest fitness company. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.

Role Details:

1) The role is responsible for end to end ownership of building out and scaling the fitness brand for Curefit.

2) This will include what to build, for whom and why is there a need/opportunity for us.

3) The role will involve a need to analyze industry and consumer trends, figure customer proposition, right-to-win, build capabilities and develop strategies – like pricing, promotion, delivery to maximize customer delight, sales and profitability.

4) This role will be responsible for the overall management and profitability of the brand, from aspirations to delivery.

Core Skills:

1. Strategic thinking – Ability to work on 0-1 builds, while also thinking for scale and long term
2. Structured and astute planning – Comfort with data, creating business and delivery plans for short, mid and long term
3. Customer backed business thinking – Thinking Customer-product first, understanding the Price-Value equation and capability to build strong unit economics design
4. Market and TAM understanding – Ability to read data and insights to understand gaps, market trends and competition
5. Stakeholder and people management – Building relationships and ability to deliver across multiple teams/functions leveraging these

Good to Have:

1. Passion for Fitness and health – Strong inclination and being a proponent for healthy and active living
2. Being hands on – Comfort to spend considerable time on ground where product is consumed and valued