Description

Campaign Manager

Responsible for ideation & execution of various sales campaigns as per Crop marketing strategy to achieve the volume and revenue goals. He/she will collaborate with PMs /Sales Team/SE&TM/Sourcing team & contribute in creating, designing of innovative market inputs/tools for executing the campaigns:

• Sales campaign ideation as per crop/hybrid strategy
• Campaign tools & general market communication material designing & timely delivery
• Designing proper training tools, material & content for front line sales force
• MCM Budget spend Management
• Ensure proper MCM utilization
• Work out Advertising & Promotion Strategy for Area
• Share regular status review & reports for campaign execution
• Establish activity charter for the year with timeline and share quarterly progress report
• Post campaign execution workout effectiveness analysis
• Build market intelligence network, target competition campaign strategy
• Share fortnightly status dashboard for MCM from designing to delivery
• Conduct MCM quality, utilization & brand adherence audit
• Understand customer needs & market insight for developing effective campaigns
• Strong co-ordination with regional sales team, PMs & Sourcing team
• Proactive support to Area leadership for business delivery
• Adherence to defined company values & policies

Qualifications

Education : Bachelors or Masters degree in Agriculture

Experience : 3+ years relevant experience