codemantra Hiring for Product marketing executive Job at Remote Full Time

Greetings from codemantra!!

The eligible candidate should have:

• 2 to 4 years of proven experience as a product marketer in B2B company – IT sector (preferred)
• Collaborative skills: Need to collaborate with multiple teams across the business including sales and marketing, engineering, product management, press and PR and senior executives.
• Communication skills: Excellent spoken and written skills are crucial for presenting new products or features and writing engaging copy, telling product story for various marketing channels.
• Research skills: Ability to conduct research to gain insight into customer needs and experiences. Additionally, the analysis of collected data, surveys and customer interviews need be leveraged for deployment of marketing strategies.
• Working knowledge of various web analytics tools
• Analytical mind and strong quantitative skills

Roles & Responsibilities:

• Develop vertical-based product marketing strategies (positioning, pricing, promotion, product launch, etc.)
• Build on product messaging that sets the products apart from their competitors by identifying its unique selling proposition/s
• Articulate the vision and value of products to the sales team and develop sales tools that facilitate the selling process
• Create marketing programs by crafting compelling messages across marketing channels (landing pages, digital platforms, sales collaterals to support marketing campaigns)
• Gain critical insights into customers usage of current products, untapped opportunities and buyer personas, through research, surveys, sales and market data
• Understand companys products and translate the technical details into benefits for the end customers
• Test marketing of various product features, releases and messaging to ensure its success in the marketplace
• Create training materials and training programs for each member of the sales team

Contact No : 8939896281

Email-id : [email protected]