China: Business Associate, Content & Social Media Marketing Expert Job at Goregaon Full Time

Job Description:

The Business Associate – Content & Social Media Marketing Expert will be responsible for creating and reviewing simplified chinese content for various sections of websites, blogs, campaigns and promotions, social media sites, emails, offline content, press releases etc as well as monitoring, updating and developing social media campaigns and strategies for growing our presence in the China market. The candidate will represent the company in China market and will be working on academic publishing industry.

We are looking for native Chinese candidates with 3 to 5 years of working experience in Content and Social Media Marketing alongwith cultivating online sales for China region; and who enjoys working in a challenging environment.

Contract Period:

2 to 3 years

KEY RESPONSIBILITIES:

• Analyze and research the right content type and ideas that is best suited to our Chinese targeted audience.
• Create and review all online/offline content or copy for different website sections and webpages, newsletters, blog posts, articles for promotional campaigns, press releases, new products etc and ensure accuracy and relevancy.
• Interact and coordinate with the designers to produce websites content and marketing material such as presentations, company brochures and case studies.
• Create other types of content review/ideas for eBooks and presentations.
• Perform research about industry trends to create content relevant to audiences.
• Research for content topics as well as suggest content ideas for blogs, webinars or seminars etc
• Should be able to translate content from English to Simplified Chinese for updating content on website, client assignments and emails.
• Manage Social Media marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the company’s ideal audiences.
  • Create, manage and grow Enago China’s presence across social media channels including, but not limited to Sina Weibo, LinkedIn China, Tencent Weibo, Youku-Tudou, Taobao, WeChat, DaJie, Baidu, Q&A (Zhihu), Mobile Apps, blogs, etc.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Develop and expand community and/or content outreach efforts.
  • Design, create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
• Demonstrate ability to map out social media marketing strategy and then drive that strategy proven by testing and metrics.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Work on Social Media Activities to increase company’s brand presence on Organic listing for Baidu and other popular search engines in China.
• Contact Universities and Research Institutes for link exchange programs with special discounts available for all University Students and Researchers

• 3-5 years’ experience in Content & Social media marketing with demonstrated successes
• Bachelor’s or Master’s degree in Journalism, Marketing, Communications, or related field
• Good Content and Copywriting skills
• Fluent in spoken and written English and Chinese, and great understanding of Chinese (Mainland China) culture.
• Possesses functional knowledge and/or personal experience with WordPress.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants and how each platform can be deployed in different scenarios.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
• Native Simplified Chinese fluency with Basic English communication and writing skills
• Self- Motivated and target driven attitude