The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.
Since 1847, Cartier is the reference in luxury and represents the symbol of excellence thanks to its extraordinary know-how, powerful values, and unique creativity.
Animated by a pioneer spirit, our Maison is vastly recognized as a luxury leader through a distinctive network all around the world which blends passion, exquisite creations, hospitality, and generosity, to create and celebrate memorable moments with each of our valuable guests.
Each ambassador extends the Maison’s legacy built by our founders and contribute to further installing Cartier as the lead luxury retailer.
Do you match this profile?
As a people person, striving for image excellence and client engagement, and with an entrepreneurial spirit, your goal is to ensure Cartier’s clients live exceptional experiences and increase their engagement with the Maison. Your management & communication skills will enable you to engage your stakeholders, where business performance, client experience, loyalty and engagement are the main priorities. You are navigating in a complex and ever-changing environment with challenges to thrive in.
Covering a Maison with boutiques, point-of-sales, and digital presence in several cities and on a large territory, your scope is vast and projects multiple, you know how to prioritize and are excellent with your time & people management.
What do we expect from you?
✓ Is responsible for the market’s Communication, Marketing and Client strategy and the local adaptation of the global strategy.
✓ Is responsible for the market’s overall action plan creation and synergies between local and regional functions.
✓ Ensure that network & its roadmap are given accurate and timely support to leverage relevant business opportunities.
✓ Keep curious about competition and environment whilst documenting all brands projects in your field of expertise.
✓ Is active in the animation and sharing of information during the Market Committee and any other Commercial meetings with Cartier or Richemont team members.
✓ Lead the branding plan by developing ideas for adapted local communication, public relations programs, and client experiences journeys to elevate the brand.
✓ Is responsible for the business documentation of anything related to Marketing, Communication and Clients, thanks to accurate budgeting forecast, supervision, and feedback.
✓ Act as a local expert towards local, regional, and international teams for the local development or adaptation of global strategies and projects.
2. Marketing expertise
✓ Supervise all sales forecasts of range, novelties, and exceptional creations to ensure commercial teams can achieve their forecast and planning.
✓ Is responsible for the internal communication of all product-related information, such as but not excluding to product news, product updates, product performance etc.
✓ Is responsible to define & implement 360” action plans to support specific product lines, novelties and range, with products from welcoming offer to High-End, to elevate performance and customer journeys whilst assessing their results.
✓ Collaborate with commercial team on pricing strategy when relevant.
✓ Assist regional team with the creation or brief of product or/and services exclusivities when relevant.
3. Communication expertise
✓ Plan and implement action plans to locally maximize the Maison’s equity, exposure, and visibility for the market, including events, owned or paid media, press, influencers, social network etc.
✓ Will locally handle all activities as defined for each action plan or lead the co-construction work with regional teams when support or competencies are required.
✓ Work closely with regional team to enhance the knowledge and importance of the Indian ecosystem to benefit the Maison as a whole, locally, and internationally.
✓ Is responsible for the overall internal communication strategy ensuring local team members from all positions and locations are fully aware of Cartier’s initiatives, whether local, regional or international; as such, is responsible for the roll out and adoption of tools targeting such awareness.
4. Clients’ expertise
✓ Plan and implement action plans to locally maximize clients’ engagement and loyalty with the Maison.
✓ Is responsible to follow our local residents’ journeys and performance throughout the world in co-construction with the regional or international teams and share qualitative data and findings.
✓ Support commercial teams to optimize their “1 to 1” or “1 to many” client-telling actions to deepen relationships and client portfolios, with existing and prospects.
✓ Manage client-telling programs or tools from development, to implementation, supervision, and feedback.
✓ Monitor CRM & client experience program results across key metrics and use learnings for program enhancement, refinement, and development actions.
✓ Co-construct with commercial teams, calendars of bespoke animations for each market touchpoint as per objectives & budgets.
✓ Elevate the market client insights with in-depth analysis and programs aimed at creating a true customer centric mindset.
✓ Support commercial teams in the creation, planning and organization of specific client treatments or activities.
✓ Coordinate the client selection for local, regional or international events whilst managing the invitation process, RSVP, and organization in co-construction with local or regional teams.
✓ Monitor client service performance and engage with relevant stakeholders in actions to elevate overall experience.
✓ Pro-actively support the development of all client service activities and propose actions to optimize operations and service.
✓ Propose and support the roll-out and localization of new services or policies for the market.
5. Talent management & development
✓ Is directly responsible for one office team member initially and many external stakeholders.
✓ Is active in the definition of the HR vision and pro-actively contributes to talent development, retention, and attraction of high-preforming team members.
✓ Constantly share the Maison vision, strategy and values of the Maison by engaging and motivating all stakeholders.
✓ Foster team-work and creative culture amongst all touchpoints.
✓ Is responsible to co-design with the HR & Learning and Development the training plan for all team members under supervision.
✓ Is responsible for the succession planning, individual development, and collective performance of all team under supervision.
✓ Has recurring meetings with team members under supervision to ensure complete alignment and adaptation of strategy when relevant.
✓ Regularly visit local point-of-sales and external stakeholders to discuss improvement needs and ensure feeling of inclusion in the brand endeavors; far locations can be done remotely.
✓ Is the bridge with commercial teams for all corporate programs such as but not exclusive to, arts & culture, women championing projects, philanthropy, corporate social responsibility…
Functional depth in marketing, communication, and client strategies of meaningful scale.
✓ Core expertise in driving brand equity through multiple angles whilst creating compelling in-store experience for luxury consumers.
✓ Strong background in developing and managing customer acquisition, engagement, and retention strategies.
✓ Strategic thinking.
✓ Intrapreneurial mindset with strong proactivity and creativity.
✓ Excellent communication, interpersonal, & organizational skills.
✓ Ability to adapt to changing and complex environment.
✓ Excellent analytical skills and understanding of retail productivity levers.
✓ Genuine values of inclusivity and trust.
✓ Results oriented.