Job Responsibilty
We are looking for an experienced Sr Digital Marketing Executive for our brands Bombay Greens & Regor to assist in the planning, execution and optimization of our digital marketing activities.
The ideal candidate will oversee the online marketing strategy by planning and executing social media & digital marketing campaigns. This candidate will be responsible for Team Management, Catalog Management, promoting products or services through digital platforms like Amazon and other e-commerce websites as well as be able to monitor the company’s digital presence.
Role & Responsibilities:
· Social Media (Create a content calendar for our social media & delegate it to the graphics team)
· Assist in the formulation of strategies to build a lasting digital connection with consumers
· Handling Content for product listings on Marketplace like Amazon, Flipkart etc.
· Use data to create a strategic plan for business expansion on marketplace Amazon, Nykaa, Flipkart, etc.
· Sales forecasting and inventory management.
· Overseeing day to day activities regarding e-commerce.
· SEO (Keyword Research, Content Briefs, Off-Page SEO)
· Email Marketing (Publishing weekly newsletters to our subscribers)
· Work in collaboration with the design team to create engaging, creative and innovative content for the handles regularly as per calendar
· Staying on top of trends and tapping them to suit brand communication on company’s social media handles
· Benchmarking other social media accounts for ideas, campaigns, growth and engagement
· Design, maintain, and supply content for the organisation’s website
· Formulate strategies to build lasting digital connection with customers
· Monitor company presence on social media.
· Responsibilities will increase as we create new marketing verticals as time goes.
Skills & Qualifications
· Bachelor’s degree
· Fluent in Verbal and written English
· Must know Excel, Word and Powerpoint.
· Knowledge of e-commerce
· Hands on knowledge of various Social Media platforms like Instagram, Facebook, Twitter etc.
· Excellent understanding of digital marketing concepts
· Must have first-hand working experience with online marketplace like Amazon, Flipkart, Nykaa, etc.
· Experience with B2C social media and content generation
· Strong creative and analytical skills
· Experience in SEO, Paid Ads. Have handled Ad Campaigns & has an understanding of SEO
· Skills and experience in creative content writing
· Proven working experience of 1-3 years in managing and selling on marketplace platforms.
· Good Communication Skills.
· Team handling experience.
· Strong learning ability and problem solving skills.
· Strong interpersonal & Presentation Skills
· Track shifts and trends in performance to recommend necessary actions and optimization.
· Analytical mindset and critical thinking
· Candidates based in Mumbai will be preferred.
Job Types: Full-time, Regular / Permanent
Salary: ₹200,000.00 – ₹400,000.00 per year
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