Base Inc Hiring for Head of Marketing Job at Hyderābād Full Time

Head of Marketing

Who We Are:

Base8 provides technology and business consulting services to companies throughout the US and Canada under the XOverture and Cure8 brands. We like to work with businesses that are serious about scaling, risk management, and developing mature processes – ones that are looking for a modern, sophisticated, trustworthy, friendly, high-quality (yet still affordable) technology and business partner.

Who You Are:

This position will be located in Hyderabad, India, but you will be working closely with the team in the United States through video chat, instant messaging, e-mail, phone, and through our software. It is important that you have excellent communication skills in English, both written and oral. We are a fast-paced company that is expanding rapidly and we are seeking team members who will share our vision for the future and work collaboratively in order to accomplish Base8’s goals. We pride ourselves on providing superior service to our clients, which includes having attention to detail, following the processes in place, and being able to adapt to a variety of situations.

Job Overview:

We’re looking for a Head of Marketing to take the reins for the execution and success of our marketing and communications program including, but not limited to, the oversight of all aspects of internal and external digital marketing; brand messaging; content marketing; media relations; event management; and overall brand management.

You’ll lead a team of specialists and work with the director of marketing to refine and execute a fully integrated marketing strategy.

Responsibilities:

Lead Gen

• Channel Marketing: Organic and Paid Acquisition including search, display, social and retargeting
• Manage and Drive Organic Search and SEO
• Funnel Optimization, Lead Gen and Scoring

Marketing

• Drive the Design of branded assets (Ads, website, Collateral, and Social Content
• Events (Leverage agencies and specialists to drive resources for events)
• Manage the content team to drive blog, social, video, and email.

Sales Enablement

• Sales support, enablement, and Collateral development
• Own and refine positioning, messaging, audience definition, and segmentation.

Communications

• Leverage PR/Media relationships to drive brand awareness

Top Attributes:

Experience:

Doer with a track record of at least 5 years and not more than 8. Experience in Software/Startup with a track record of Lead Gen and Marcomm/ someone with agency experience with B2B clients.