Asian Paints Hiring for SENIOR SALES EXECUTIVE – RETAIL SALES – BATH DIVISION (HARIDWAR) at India Full Time

Job Responsibilty

Asian Paints Limited (APL)
Vertical
Home Improvement (HMPR)
Job Description

Role Identifier

Job Title

Senior Sales Executive

Department

Retail Sales

Reporting to

State Head

Grade

Sales Officer; Level 1/2

Jobs Reporting Into

NA

Location/Unit

Role Description

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for driving sales through channel partners for Asian Paints Bath division. This role also involves demand generation through selling to project customers and engaging with influencers like architects and contractors.

Primary Responsibilities

Business Responsibility Areas

(Please detail out at least 8-10 responsibility areas)

Key Performance Indicators

Deriving Sales from distributor, direct dealer and sub-dealers basis budgeted annual targets and plans
Scheme communication to target dealers, direct dealers and distributors.
New product launch – pitching to distributor/direct dealer and sub-dealer.
Monitor Outstanding amounts for distributors and direct dealers. Ensuring recovery of OS and keeping OD under control.
Engaging with influencers like plumbing contractors and architects.
Selling to builders, govt sector, house owners and other projects as it is a significant section of the market
Market analysis and competitor study for identifying new sub dealers/direct dealers and distributors. Guide dealer through first phase through initiatives like in-shop selling, expansion/customisation of product range and the right display at counters, etc.
Monitoring and Analysing new dealer performance to assess which among new dealers/ sub-dealers can be elevated to regular scheme dealers.
Organizing meets – plumber meets, sub-dealer meets, direct dealer meets and distributor meets.
Assist sub-dealer/direct dealer and distributor in complaint resolution either directly or through technician. Customer Complaints are resolved through coordination with customer care team and technical team within defined SLA
Maintenance of data on stock availability at distributors to cater to stock shortage of sub-dealers. Monitoring and replenishment of stocks in coordination with Supply Chain Team (for distributors and direct dealers) and distributors (for sub-dealers).
Follow-up on billing and fulfillment of orders in the system
Evaluating the branding potential at identified counters and subsequently providing of display board and panels to maximize visibility.

Sales value

Product mix

Credit Efficiency Index

Sales from direct customer selling

# Influencers engaged and incremental sale

Number of active network partners

Scope of Work

a) Financial Scope (Range of financial spend):
As per budget

b) People Management Scope

Indirect reporting of DSAs

c) Geography Coverage

Based on location – typically a few districts

d) Corporate Coverage

Sales

Key Interactions

Internal

Marketing, Supply chain, Retailing and Commercial

External

Dealers, Builders, Architects, Plumbing contractors

Role Requirements / Specifications

Qualifications

Minimum Graduate degree

Preferred MBA/PGDBM in Sales & Marketing with >50% scored

Previous Experience

Preferred 1.5-2 years of experience in sales.

Functional Competencies

Verbal and written communication skills

Negotiation skills

Problem solving ability

Analytical skills

Behavioral Competencies

Results oriented

Strong in planning and execution

Quick to learn

Additional Requirements

Role involves requires extensive travelling

Role requires pan India mobility as it is transferrable in nature

Proficiency with MS – Office, MS – Excel, MS- Powerpoint is mandatory

Document Details

Written By

Date

Approved By

Date

Minimum Education
B COM
Experience
0.00 to 0.00 years