· Role and Responsibilities:
Plan, manage and implement the search programme with in-house teams and external agencies for customer search and conversion strategies.
Identify and plan a keyword strategy for appropriate campaigns.
Plan and implement SEO and PPC plans, with defined targets using customer insight and analytics data.
Responsible for improving the website to maximize technical SEO and internal link architecture.
Responsible for improving on-page optimization through working with copywriters and editors in the organization.
Responsible for influencer outreach and PR to improve backlink profile.
Experience in conducting client audits and the ability to liaise with clients, prepare pitches, presentations and awareness of client business targets and goals.
Coordinate research programmes for market benchmarking and competitive analysis.
Responsible for SEO budget and defining measurement of ROI, along with KPIs and relevant metrics.
Track and analyze performance campaign data from digital campaigns, and use insight to improve PPC quality scores and digital marketing targets.
Incorporate testing into Search and Display campaigns such as ad copy testing, landing page testing, day-part targeting, keyword expansion etc.
Work closely with internal departments responsible for content management and other social media campaigns, to formulate an integrated marketing strategy.
Required Skills and Experience
· Attention to detail.
· Present reports and findings to key stakeholders.
· Comfortable with manipulating complex data sets.
· Commitment to meeting deadline dates.
· Excellent communication skills.
· Passion for innovation and change.
· Passion and keep up to date with best in class in digital marketing.
Technical SEO Experience governing site indexing via robots and crawlers, on-page and off-page optimization SEO ranking factors.
Knowledge and experience of using campaign management tools (SEOmoz, MajesticSEO, DoubleClick Dart, Kenshoo, GA, Ominiture, Google Insights).
Experience of bid management software.
Experience working on large budgets.
Knowledge of search ranking factors.
Knowledge of developments in the Search and Display market.
Technical knowledge of SEO in on page code, on page content and link building.
Technical and analytical skills in forecasting, analytics and reporting and ability to translate into actionable campaigns.
Excellent copywriting skills (for some roles).
Application Deadline: 22/10/2021
Job Type: Full-time
Salary: ₹35,000.00 – ₹50,000.00 per month
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