Aditya Birla Group Looking for Channel Marketing Manager at Goregaon, Maharashtra, India Full Time

Supporting Actions

Sales Support- Customer Acquisition

• Drive product communication, support sales by developing sales/marketing collaterals for loan sourcing, aid in identifying the potential customers, enabling the team for direct customer acquisition by doing tactical initiatives at on ground level
• Drive Sales RNR across LOB’s

Brand Activation

• Drive national & local level initiatives, help in increasing Brand Visibility, reaching out to the potential audience by representing ABFL & ABHFL at engagement platforms such as Trade Expos, Home Loan Expo’s implement IP’s,
• Driving customer engagement leading to customer acquisition, contributing to business volumes.

Enriching Channel Journey – Enhance Empanelment Process

• Mapping the entire on boarding process across business lines and identifying various touch points for marketing intervention Enrich Experience with insightful communications/ interventions in his journey from Enquiry to Empanelment
• Ensure the usage of consistent verbal and visual vocabulary across all points of touch and customer experience keeping it in line with ABC Brand guidelines
• Develop Empanelment Kit, POS material for SM’s AH for Channel Interface Develop Product Training AV’s

Channel Activation & Engagement

• Leverage relationship with channels, recognizing contributors by creating engagement platforms, develop the potential contributors by doing constant communication.
• Create opportunities by activating the dormant partners leading to business generation & help in developing cordial relationship with them for ABFL

Dormant Partner Activation

• Implement the activation strategy along with Business to ensure delta in business from these dormant channels
• Create opportunities by communicating regularly with dormant channels, ensure developing cordial relationship with ABFL