adidas Looking for Senior Manager Sports Marketing at Gurgaon, Haryana, India Full Time

Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World.

This role plays a leading role in the way the brand is portrayed in association with Board of Cricket Control in India (BCCI) and leads how the brand is showcased in Sport through Cricket. He/she ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as the number one Sport brand in India.

The Sports Marketing Senior Manager will be a key person within the adidas organization to drive business for all BCCI product delivery cycle, from inception through to final launch.

The position will also need to have a great understanding of the landscape of sport in India and having a firm grip on the local sports development/ progress of Cricket, Running, Football & all Olympic sport.

Key Objectives

• Creation and implementation of a mutually agreed strategic partnership plan that forms the guiding principle for how the adidas brand manages, leverages and commercializes all sport partnerships , ultimately delivering against agreed KPI’s
• Drive and coordinate the adidas marketing process on a local and global level towards optimizing the activation of all sports primarily Cricket & Running( & Running Communities)
• Have a keen eye on talent in the sporting landscape in India, to scout and build the partnership
• Lead and manage key relationships at BCCI, Sports federations and associated sports network globally.
• Strict remit to spend considerable time at both adidas HQ and BCCI in order to steer processes effectively.
• Lead the Sports Marketing team with the objective of streamlining internal and external processes and guarantee efficiency to maximize return on investment for the brand.

Key Responsibilities

• Full Global and Local ownership of all Sports federation partnerships
• Global and Local dedicated adidas contact, and main focal relationship lead for BCCI, other federations & athletes
• Ensure full alignment with all relevant functions and departments on a Global and Local level including but not limited to: local entities and sales forces, business units, and all other relevant stakeholders.
• Collaborate and guide team to ensure proper implementation of Brand Communication Strategy and use of contractual rights, such as seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
• Lead / manage and develop the Sports Marketing team –to ensure proper service to and activation of all relevant parties within the sportive side of the cricket team, including individual players, First & Second Team, Academy etc.
• Responsible for the effective application / implementation of contractual rights granted by sports federations
• Drive, challenge and develop in close cooperation with Sourcing team in creation of the kits for the federations
• Closely monitor and review industry dynamics and be sufficiently fluid and perceptive to adapt plans and shape strategies accordingly.
• Management of the entire BCCI approval process across all brand / business functions (Product, Brand marketing etc).
• Develop relationships with ‘other’ key partners and pursue relevant business / marketing opportunities aligned to the overall strategic plan.
• Implement and track product endorsement strategies at the federations ensuring the relevant products / technologies are always endorsed.
• Effectively manage and implement budgets.
• Manages product and service plans and leads team to provide world class/best in class service to assets

System and Processes

• Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
• Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
• Develop the procedures and systems to control and track the distribution of promotional products

Key Relationships

• adidas Brand Communication Team
• adidas Product team
• adidas Sourcing Team
• BCCI executives & operations team
• Sports agencies & agents
• Athletes from all sports

Knowledge, Skills And Abilities

The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards sport specially Cricket & Running

Additional The Individual Must Possess / Be

• Passionate for Sport specially Running & Cricket. Follows International & Domestic leagues.
• Resolute and a good problem solver
• Strong project management skills
• Fluent in English
• Strong market and industry awareness
• Good negotiation skills
• Good Interpersonal skills
• Driven to succeed and deliver against expectations.
• Significant travel time
• Available to spend considerable time with the federations.

KPI’s

• Net Sales/Profitability
• Marketing Budget Application (ROI)
• Realization of contractual rights

Requisite Education And Experience / Minimum Qualifications

• MBA/ PG degree in business / marketing
• Minimum 12years’ experience working in Marketing, preferably in the sports Industry or Federation
• Microsoft Office: Advanced
• English: Advanced