Education/ Experience and Skill Requirement
Responsibilities
Work with internal and external stakeholders in new solution and new products launch and GTM
Work closely with the marketing and BU team along with the SEO agency to drive the SEO program
Analytics and drive ROI – closely monitor critical marketing data, analytics, measure ROI, and suggest areas to optimize
Proactively contribute to Acuity’s integrated PR and communication strategy to help expand Acuity’s share of voice, enhance brand recognition, and create positive engagement with global and delivery center audiences
Drive leads, create conversations, brand awareness, and generate touchpoints through social media marketing
Facilitate business teams represent the firm in leading external events
Learn and deploy marketing best practices across events, online media, social media, branding, and PR to bring about efficiency and improvement in marketing processes.